When you’re building a social media campaign, it can be difficult to know where to start, whether this is your first campaign, or you’ve done it many times before. There are a lot of factors to consider that go into creating a great social media campaign for your business. We’ve put together some of our top social media campaign tips in a handy video and helpful blog post for creating a great campaign that will deliver the results that you want!

Watch the video here, then read on for even more social media marketing tips!

Goal setting is key for a great social media campaign.

One of the most important social media campaign tips is the first step to building any successful campaign! This means setting your goal for the campaign. What do you want it to achieve? Whether this is to gain more followers, sell a product or raise awareness of something, knowing what you want out of your social media campaign will help you shape it into something great!

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Know your campaign’s audience.

When you know the aim of your social media campaign, next you need to work out who your target audience is. If you’re aiming your campaign at the wrong group of people, it won’t be successful, so make sure you get this right! You might already know who your target audience is, or you may have to do a bit of market research to work it out. This is one area that’s really worth investing in, to make sure that your great campaign is being seen by the right people.

Create great content for your social media.

When creating a great social media campaign, you need to make sure the content you’re producing reflects your message! Social media users want to engage with quality content that is valuable and interesting to them. Content that is interactive and engaging usually does best. For example, try asking questions in your social media posts, and encourage your target market to interact with you. If you’re creating substandard content, you can only expect bad results. Don’t let that happen to your campaign!

Choose the right networks to post your campaign.

There are so many social media networks out there. It can be tempting to just roll out your campaign across all of them. But this is usually not the best idea. Your campaign will probably be more effective if it’s targeted towards a select few networks. But how do you decide which ones to use? Firstly, find out what networks your target audience prefers using. Then, think about the type of content you will be producing. If it’s visual, try Instagram or YouTube. If you’re targeting a more professional audience, LinkedIn might be best.

Keep assessing for a truly great campaign.

Once your campaign has gone out, you can definitely breathe a sigh of relief! But, don’t just ignore it now! Keep assessing the results of your social media campaign so you know where it’s at. What goals is it achieving? What could be improved? By keeping tabs on how your campaign is doing, you will know how to make it even better next time around!

Final social media campaign tip: consider using influencers.

Have you considered some new techniques to help spread the word about your campaign? These days, influencer marketing is usually a very effective way to spread your message to your target audience! People who follow influencers on social media platforms place a lot of trust in their opinions. So, if you do your research properly and pick the right influencers, you could get a great return on investment in terms of the success of your campaign!

It’s not easy to build a successful social media campaign. However, there are steps you can take to help you create the best campaign possible. By following these tips, you should be well on your way to creating a campaign that delivers the results you need. But, if you’re still feeling stuck, why not book in for one of our free social media clinics? We can help you get the most out of your social media so you can really drive your business forward! Also, don’t forget to subscribe to our YouTube channel to see more videos from us.