Taking a screenshot of your Facebook Ads Manager is a straightforward process on any device, but the real value lies in knowing exactly what to capture and how to read the data it reveals. The tool formerly known as Facebook Ads Manager is now the Meta Ads Manager app, and this guide will show you how to capture, interpret, and act on what you see. Whether you are checking campaign performance, sharing results with a colleague, or troubleshooting an issue, a well-framed screenshot can save you hours of confusion.

Table of Contents

• What is the difference between Facebook Ads Manager and Business Manager?
• Where do I find Facebook Ads Manager?
• How do I take a screenshot of my Facebook Ads Manager on any device?
• What should a useful Facebook Ads Manager results screenshot include?
• How do I run Instagram ads from Facebook Ads Manager?
• How do I change miles to km in Facebook Ads Manager?
• How do I use Facebook Ads Manager language settings?
• How do I delete a campaign in Facebook Ads Manager?
• How do I add a person to Facebook Ads Manager?
• Key Takeaways
• References

What is the difference between Facebook Ads Manager and Business Manager?

Facebook Ads Manager, now officially called Meta Ads Manager, is the dedicated tool for creating, editing, and reviewing ad campaigns across Meta technologies including Facebook, Instagram, Messenger, and WhatsApp. Business Manager, now folded into Meta Business Suite, is the broader hub for managing pages, ad accounts, and team permissions. You need a Business Manager account to access the full range of Ads Manager features, but the Ads Manager itself is where the day-to-day campaign work happens.

The standalone Meta Ads Manager app is designed specifically for on-the-go campaign management, separate from the Business Suite app. According to the Meta Ads Manager – Apps on Google Play listing, the app allows users to create, edit, and get insights from ads across Meta technologies. The app was formerly called Facebook Ads Manager, which explains why many UK business owners still use the older name when searching for help.

For most UK SME owners, you will log into Ads Manager through your Business Manager profile, and both are free to use. The distinction matters because many common tasks, such as adding team members or changing account settings, actually happen in Business Settings rather than inside Ads Manager. Understanding this separation will save you from clicking through menus looking for options that live elsewhere.

The Meta Ads Manager app has over 10 million downloads on Google Play, according to the Meta Ads Manager – Apps on Google Play listing. This scale reflects how widely the tool is used by businesses of all sizes. The app is rated 4.3 stars based on 570,000 reviews on Google Play, indicating a generally positive reception from users managing campaigns from their phones.

When you log into the desktop version through Meta Business Suite, you will see the familiar campaign structure: campaigns at the top level, ad sets in the middle, and individual ads at the bottom. This structure is the same whether you are using the desktop interface or the mobile app. The key difference is that the mobile app is optimised for quick checks and small edits, while the desktop version offers more detailed reporting views.

Business Manager also handles billing, payment methods, and account permissions, which are not directly managed within Ads Manager. If you need to update a credit card or review who has access to your ad account, you will do that in Business Settings. Ads Manager is purely focused on the creation, optimisation, and reporting of your advertising campaigns.

The Meta Ads Manager app may collect location, personal info, and 12 other data types, according to the Meta Ads Manager – Apps on Google Play listing. Data in the app is encrypted in transit, and users can request that collected data be deleted. This transparency about data handling is part of Meta’s broader compliance with privacy regulations affecting UK and European users.

Where do I find Facebook Ads Manager?

You can access Facebook Ads Manager through the Meta Business Suite website by navigating to the Ad Centre or Ads Manager link in the main menu. When you log into your Facebook account and visit business.facebook.com, you will see the Business Suite dashboard, where Ads Manager appears as one of the primary tools. This is the most common route for UK business owners who manage their advertising from a desktop computer or laptop.

The dedicated Meta Ads Manager app is available for download on Google Play and the Apple App Store, with over 10 million downloads on Android alone. According to the Meta Ads Manager – Apps on Google Play listing, the app allows users to create, edit, and get insights from ads across Meta technologies. The app is rated 4.3 stars from over 570,000 reviews on Google Play, showing it is a widely used and trusted tool for mobile campaign management.

You can also access Ads Manager directly by typing adsmanager.com or facebook.com/adsmanager into your browser, which will redirect you to your Business Suite account. This direct URL is useful when you want to bypass the main Business Suite dashboard and go straight to your campaign data. The redirect works as long as you are already logged into the Facebook account associated with your ad account.

The Meta Ads Manager app was updated on 8 September 2026, according to the Meta Ads Manager – Apps on Google Play listing. The developer is Meta Platforms, Inc., located at 1 Meta Way, Menlo Park, CA 94025-1444, United States. The app support email listed on Google Play is [email protected], which is useful if you encounter technical issues with the Android version.

For UK users, the app is available through the standard Google Play and Apple App Store regions. The interface language follows your device settings by default, which means most UK users will see the app in English. If you prefer a different language, you will need to change your phone’s language settings, as the app does not have a separate language selector.

Finding Ads Manager is rarely the challenge; the challenge is knowing which version to use for which task. The desktop version offers more detailed reporting and bulk editing tools, while the mobile app is better for quick status checks and pausing campaigns. Many UK SME owners use both, checking performance on their phone and making larger changes from their office computer.

How do I take a screenshot of my Facebook Ads Manager on any device?

Taking a screenshot of your Facebook Ads Manager is simple once you know the keyboard shortcuts or button combinations for your device. For desktop users on a PC, press the PrtScn key to capture the entire screen, or use Windows + Shift + S to select a specific area. On a Mac, press Command + Shift + 4 to capture a selected portion of the screen, or Command + Shift + 3 for the full screen.

For mobile users, the process is equally straightforward. On Android devices, press the volume down and power buttons simultaneously to capture the screen. On iPhone, press the side button and volume up button at the same time. The screenshot will be saved to your device’s photo gallery or a designated screenshots folder, ready to be shared or uploaded.

The Meta Business Help Centre page titled Take a screenshot or record your screen instructs users to first make sure the image they want to capture is visible on their screen. This guidance applies to both the desktop and mobile versions of Ads Manager. Before you press the screenshot buttons, scroll to the exact data you want to capture and ensure nothing important is cut off at the edges.

The same Meta Business Help Centre page, available at Take a screenshot or record your screen, provides the same instruction for users accessing the help documentation from different regions. The page is clear that the visible screen is what gets captured, so you should arrange your view before taking the shot. This is particularly important when capturing wide data tables that may require horizontal scrolling.

Once your screenshot is saved, you can share it via email, messaging apps, or upload it to a shared drive for your team. Many UK business owners use screenshots to share campaign performance with their marketing agency or to keep a visual record of results over time. The screenshot is a static image, so make sure the date range and key metrics are visible before you capture it.

If you are using the Meta Ads Manager app on your phone, the screenshot process is the same as for any other app. The app displays campaign data in a mobile-optimised format, so you may need to scroll to capture all the metrics you want. Taking multiple screenshots is often necessary when the data extends beyond a single screen view.

What should a useful Facebook Ads Manager results screenshot include?

A useful Facebook Ads Manager results screenshot should include the Campaigns overview table showing key columns like Results, Reach, Cost per Result, and Amount Spent. A single screenshot is rarely enough to tell the full story of your campaign performance. Capture the main campaign list first, then take additional screenshots of the specific campaign details that matter most to your analysis.

Take a second screenshot of a specific campaign’s detail view to show ad set performance and audience targeting insights. Academic examples of Ads Manager targeting screenshots, such as the figure published on ResearchGate, illustrate how the targeting panel shows potential reach for an audience likely to match your criteria. This type of screenshot helps you understand who your ads are reaching and whether your targeting is too broad or too narrow.

Include the date range selector in your screenshot so anyone viewing it understands the time period the data covers. Without the date range visible, a screenshot showing £500 spent and 10 conversions is meaningless because the viewer cannot tell if that happened in one day or one month. The date range is displayed at the top of the Ads Manager interface, so make sure it is visible before you capture the screen.

A screenshot showing high spend with zero conversions is a sign to check your tracking pixel and conversion events, not just your creative. A Reddit user on the FacebookAds subreddit reported having more than 60 payments initiated and no sales, describing the situation as strange. This pattern typically indicates that the Meta Pixel is not firing correctly or that conversion events are not set up properly, rather than a problem with the ad itself.

When sharing screenshots with a marketing team or agency, include enough context for them to understand the full picture. A screenshot of the campaign table shows overall performance, while a detail view reveals which ad sets and ads are driving results. Together, these screenshots provide the information needed to make informed decisions about budget allocation and creative changes.

The Freelancer portfolio example showing a Shopify store Facebook ad campaign, available on Freelancer, demonstrates how a results screenshot typically includes the campaigns and their outcomes. This type of visual record is useful for tracking progress over time and for sharing results with stakeholders who do not have direct access to your ad account.

How do I run Instagram ads from Facebook Ads Manager?

You run Instagram ads from Facebook Ads Manager by selecting Instagram as a placement when creating or editing a campaign. You do not need a separate Instagram tool or a different ad platform. The Meta Ads Manager app and desktop interface both allow you to manage Instagram campaigns alongside your Facebook campaigns from a single location.

The process starts with creating a new campaign and choosing your objective, such as awareness, traffic, engagement, leads, or sales. At the Ad Set level, you will see a section for placements, where you can choose between automatic placements and manual placements. If you select manual placements, ensure the Instagram placement box is ticked alongside Facebook to include Instagram in your campaign delivery.

Your ads will then appear in Instagram feeds, Stories, Reels, and Explore, depending on the placement options you select. Instagram offers multiple placement types, and each one has different creative requirements. For example, Stories ads are full-screen and vertical, while feed ads appear in the standard square or portrait format. Choosing the right placements for your creative assets is important for campaign performance.

The Meta Ads Manager app allows you to manage these same Instagram campaigns from your mobile device, giving you full control on the go. According to the Meta Ads Manager – Apps on Google Play listing, the app enables users to create, edit, and get insights from ads across Meta technologies, including Instagram. This means you can pause an underperforming Instagram ad from your phone without needing to be at your desk.

When you run Instagram ads through Ads Manager, the reporting data appears in the same campaign view as your Facebook ads. You can see how each placement performs by breaking down results by placement in the reporting section. This breakdown helps you understand whether Instagram or Facebook is delivering better results for your specific audience and objective.

For UK business owners targeting local customers, Instagram placements can be particularly effective for visual products and services. The key is to ensure your Instagram account is connected to your Facebook Page before you start, as this connection is required for Instagram ad delivery. You can check this connection in your Business Settings under the Instagram accounts section.

How do I change miles to km in Facebook Ads Manager?

Changing miles to km in Facebook Ads Manager is controlled by your ad account’s currency and location preferences, not a simple toggle within the Ads Manager interface. The distance unit displayed in your targeting settings, such as when you set a radius around a location, follows the country setting on your ad account. This means you cannot simply switch between miles and kilometres from a dropdown menu inside the campaign creation screen.

To change the distance unit, go to Business Settings, then Ad Account Settings, where you can review your country and time zone. Changing your country to a metric-using region will typically switch distance units to kilometres. For UK-based business owners, the default is already metric, so this issue rarely arises unless your account was created with a US-based setting.

If your ad account was originally set up with a US country setting, you may see miles in your location targeting options even though you are running ads for a UK audience. This can be confusing when you are trying to set a precise radius around your shop or service area. The fix is to update your ad account country setting to the United Kingdom, which will switch the distance unit to kilometres.

The Meta Ads Manager app follows the same account settings as the desktop version, according to the Meta Ads Manager – Apps on Google Play listing. This means any changes you make to your ad account settings in Business Settings will apply across both the desktop and mobile interfaces. The app itself does not have a separate distance unit setting.

If you are struggling with this, a professional team like Delivered Social can review your ad account structure and settings to ensure everything is configured correctly for your UK audience, saving you the headache of digging through menus. Delivered Social offers Social Media Management services that include ad account setup and optimisation for UK businesses.

The distance unit setting is a small detail, but it matters when you are setting location-based targeting. A radius of 10 miles is very different from a radius of 10 kilometres, and getting this wrong can mean your ads reach the wrong geographic area. Taking a moment to verify your account settings before launching a location-targeted campaign is always worthwhile.

How do I use Facebook Ads Manager language settings?

You change the Facebook Ads Manager language settings by clicking on your profile picture in the bottom left corner of the Ads Manager interface, then selecting Settings or Preferences to find the language option. Changing the language here will alter the entire interface, including menus, buttons, and help text, to your preferred language. This setting applies to the desktop version of Ads Manager when accessed through Meta Business Suite.

The Meta Ads Manager app follows the language settings of your phone, so to change it in the app, you must change your device’s language. According to the Meta Ads Manager – Apps on Google Play listing, the app does not have a separate language selector within its own settings. This means that if your phone is set to English, the app will display in English, and if you switch your phone to French, the app will follow.

Help documentation is available in multiple languages via the Meta Business Help Centre, so support is always accessible. The Take a screenshot or record your screen page, for example, is available in the en-gb version for UK users, with other language versions accessible by changing the URL or using the language selector on the Help Centre website. This multilingual support is useful for teams with members who prefer different languages.

For most UK business owners, the default English interface is what they will see when they log in. The language setting is more relevant for businesses operating across multiple countries or for team members who are more comfortable working in another language. Changing the interface language does not affect the language of your ads, which is set separately when you create your ad creative.

The language setting in Ads Manager is separate from the language settings on your Facebook Page or Instagram account. Your ad targeting can include language preferences, which determines who sees your ads based on the language they use on Meta platforms. This targeting option is found in the audience section of the ad set level, not in the interface settings.

How do I delete a campaign in Facebook Ads Manager?

You delete a campaign in Facebook Ads Manager by going to the Campaigns tab, ticking the checkbox next to the campaign you wish to remove, and clicking the Delete button. This action permanently removes the campaign from your account. Before you delete, consider whether you might need the data later, because deletion removes all historical data from your reporting view.

You can also use the Turn Off toggle if you simply want to pause a campaign without losing the data. Pausing a campaign stops it from spending money but keeps all the performance history available for future reference. For most UK business owners, pausing is the safer option because it allows you to review past performance when planning future campaigns.

Deleting a campaign removes all its historical data from your reporting view, so it is often wiser to archive or pause rather than delete. Archived campaigns are hidden from your main view but can be restored if needed. The Meta Business Help Centre page on Take a screenshot or record your screen reminds users to ensure the image they want to capture is visible before taking a screenshot, which is relevant here because a screenshot of your campaign list before deletion can serve as a useful record of what you ran.

If you are cleaning up an account with many old campaigns, a screenshot of your campaign list before deletion can serve as a useful record of what you ran. This visual record can help you remember which campaigns performed well and which ones you decided to remove. Without this record, you may find yourself trying to recall campaign details from memory months later.

The delete function is available in both the desktop version and the Meta Ads Manager app. The process is the same: select the campaign, then choose delete from the available actions. Be aware that deletion is permanent, so there is no undo button once you confirm the action.

How do I add a person to Facebook Ads Manager?

You add a person to Facebook Ads Manager through Business Settings, not directly within Ads Manager, because Ads Manager is a tool rather than an account holder. The process starts by going to Business Settings, then People, then Add New. You will need to enter the person’s email address and assign them a role such as Advertiser or Analyst.

The role you assign determines their permission level, from viewing data to creating and editing campaigns, so choose carefully. An Analyst can view campaign performance and download reports but cannot make changes. An Advertiser can create and edit campaigns, while an Admin has full control over the ad account, including the ability to add or remove other people.

You can also add partners or agencies, like a marketing team, to manage your ads on your behalf, which is a common practice for UK SMEs. This is done through the Partners section of Business Settings rather than the People section. Adding an agency as a partner gives them access to your ad account without making them an employee of your business.

The Meta Ads Manager app does not have a separate people management interface, according to the Meta Ads Manager – Apps on Google Play listing. All team member management happens through Business Settings on the desktop version. This means you cannot add a new team member from your phone using the app; you will need to log into Business Suite on a computer.

When you add a person, they will receive an email invitation to join your Business Manager. They must accept the invitation before they can access your ad account. Once they accept, they will see your ad account in their Ads Manager when they log in, with the permissions you assigned.

For UK businesses working with external marketing support, adding a partner is often the cleanest way to grant access without sharing your personal Facebook login details. This keeps your account secure while allowing your marketing team to manage campaigns on your behalf. Delivered Social works with UK businesses through this partner access model, providing Social Media Management services that include ad campaign management.

Key Takeaways

• The Meta Ads Manager app was formerly called Facebook Ads Manager and has over 10 million downloads on Google Play.
• The Meta Ads Manager app has a 4.3-star rating based on more than 570,000 reviews on Google Play.
• Meta’s Help Centre instructs users to ensure the image they want to capture is visible on screen before taking a screenshot.
• A screenshot showing high spend with no sales typically indicates a tracking issue rather than a creative problem.
• Instagram ads are managed directly through Facebook Ads Manager by selecting Instagram as a placement.
• Deleting a campaign in Ads Manager permanently removes its historical data, so pausing or archiving is often safer.
• Adding a person to Ads Manager requires using Business Settings to assign roles and permissions.

References

1. Take a screenshot or record your screen | Meta Business Help Centre
2. Meta Ads Manager – Apps on Google Play, updated 8 September 2026
3. Take a screenshot or record your screen | Meta Business Help Center
4. I DON’T UNDERSTAND WHAT’S GOING ON! Screenshot of my… – Reddit
5. Part of a screenshot of Facebook’s Adverts Manager, illustrating some of the targeting – ResearchGate
6. Screenshot of my fb ads results – Freelancer