The Guildford App

A Free Local Guide App for Everyone in Guildford.

The Guildford App Logo

App Design

App Development

Overview.

A friendly pocket guide to the places, events and good ideas that make Guildford.

We first built The Guildford App during the pandemic to help the town’s independent businesses stay visible while the high street was quiet. It has been free for everyone from day one. Today more than 11,000 people use it every month to find somewhere to eat, shop or spend the weekend, and we have now rebuilt it from the ground up to be faster, simpler and easier to keep up to date.

  • Built for Phones: Quick to load, easy to use with one thumb and designed around how people actually browse on the go.
  • Local Directory: Places to eat, shop and explore, each with the address, opening hours and a link to their website.
  • What’s On: Local events, browsed month by month and filtered by music, food, culture and family.
  • Saved Places: Everyone can build their own shortlist of places they want to try next.
  • Easy Sharing: Places and events go straight to friends in a single tap.

The Guildford App Home and Saved Screens

The Challenge.

Keeping a Town Guide Fresh, Fast and Free.

The first version of the app did its job, but it had become slow and hard to update. Listings went out of date, adding events took too long and the experience no longer matched how people use their phones today. Guildford needed a guide that felt quick and modern, that our team could keep current every week, and that would stay free to use.

  • Speed: The old app was slow to load and frustrating to use.
  • Keeping It Current: Businesses and events change all the time, so updates had to take minutes, not hours.
  • Built for Everyone: Residents, students and visitors all needed to find their way around easily.
  • Free, Always: The app had to stay completely free for the people using it.
The Guildford App Colours

The Results.

A Faster, Friendlier Guide to Guildford.

The new Guildford App is quicker, cleaner and far easier to keep up to date. A warm, simple design built around the town’s colours puts places, events and good ideas within a couple of taps, and more than 11,000 people a month use it to make the most of Guildford.

The Guildford App Events Screen
The Guildford App Typography

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