Overview.
A mortgage specialist that makes the complicated simple.
Chatsworth Mortgage Group is a residential and buy-to-let mortgage specialist that also helps clients with protection and wills. Its advisers guide first-time buyers, home movers, landlords and self-employed clients through one of the biggest financial decisions they will ever make.
Mortgages can feel confusing and stressful. Chatsworth wanted social media that cut through the jargon, answered common questions and put a friendly face to the advice.
The Challenge.
Building trust in a sector where people need to feel safe.
People rarely choose a mortgage adviser on a whim. They want to know they can trust who they are speaking to, and they need clear answers before they pick up the phone. The content had to inform and reassure in equal measure.
Delivered Social plans, designs and films Chatsworth’s content across Instagram, Facebook, LinkedIn and TikTok, mixing to-camera videos with simple, branded explainers in the Chatsworth sage and mint palette.
The Results.
Followers up 156% and TikToks regularly passing 1,900 views.
Over the past year, Chatsworth’s audience has grown from 132 to 338 followers across Instagram, Facebook, LinkedIn and TikTok, an increase of 156%. LinkedIn grew fastest, from 54 to 141 followers, while TikTok went from 6 followers to 64.
Video is doing the heavy lifting. Chatsworth’s TikToks regularly pass 1,900 views each, with the best reaching more than 2,100, far beyond the size of its follower base. For a mortgage adviser, that means a steady flow of homebuyers and landlords hearing from the team before they ever make an enquiry.
