Overview.
A lettings agency that puts people first.
Ethical Lettings is a social lettings agency that gives landlords complete peace of mind, with guaranteed rent and no fees, while helping tenants into safe and secure homes.
Lettings is a sector where trust is everything. Ethical Lettings needed social media that explained a different kind of lettings model in plain terms and showed the real people behind it.
The Challenge.
Making a different kind of lettings agency easy to understand.
Many landlords are wary of letting agents, and most have never heard of social lettings. The content had to answer their questions about rent, fees, property standards and compliance, while showing landlords and tenants that Ethical Lettings really is different.
Delivered Social plans, creates and publishes Ethical Lettings’ content across Instagram, Facebook, LinkedIn and TikTok, with a strong focus on short-form video.
The Results.
Followers up 250% and TikTok from 5 to 360.
Over the past year, Ethical Lettings’ audience has grown from 179 to 629 followers across Instagram, Facebook, LinkedIn and TikTok, an increase of more than 250%. TikTok led the way, growing from 5 followers to 360, while Instagram more than tripled from 21 to 70.
Video drives the growth. One TikTok was watched more than 3,800 times and another passed 2,100 views, reaching landlords and tenants well beyond the agency’s existing network. For a specialist local agency, that means a steady stream of new people finding out what social lettings can do for them.
