How to Manage Your Social Media Advertising Campaign

7.5 min readPublished On: 20 July 2022By
Social media advertising campaign

Are you wondering how you can plan and manage your social media marketing campaign? 

Maybe you’re about to release a new product, a new feature, or do something else. In short, there are many reasons why you need to know how to manage and plan out your social media campaign. 

Above all, you need data-driven marketing to help redirect your social media campaign and achieve your goals. 

Well, don’t go anywhere because, in this article, we will show you the ways how you can manage your social media campaigns. 

10 Ways you can manage your social media campaign: 

1. Define your social media goals 

One of the first questions you need to ask yourself before creating a social media advertising campaign is to identify why you are running it in the first place. Answering these questions will help determine if you need to undertake any other steps during your social campaign. 

Generally, some of the common goals for running social campaigns are: 

  • Acquiring leads and customers 
  • Increasing brand awareness and engagement 
  • Increasing revenue and sales 

After you set these goals, you want to be specific about what you want. For example, what brand awareness are you looking to achieve with the next campaigns? Is it gaining more followers, traffic on your social media channels or website, or? 

If you want to define your goals effectively, follow the SMART strategy. SMART stands for specific, measurable, attainable, relevant, and time-bound. 

After you set your goals, it’s time to state the metrics you’ll use to measure the achievement of your goals. 

Don’t think about it twice; measuring your goals is exactly what helps you determine your success level and failure level in managing your social campaign. 

2. Set up surveys 

Social Media Advertising Campaign

Using surveys such as SurveyMonkey or Google Forms, you can create online surveys and send them out to your customers. Then, all you have to do is set up your questions, and the forms will do the rest. Furthermore, you can add the survey link to your social media accounts and do the following: 

  • Include questions asking about age, gender, and location. 
  • Ask social media questions, such as asking how you interact with social media channels or what type of social media channels they use on their phones? 

Surveys can answer many questions, so you must use them to your advantage to identify your audience and learn more about who you are talking to on your social media channels. 

3. Define your target audience 

After your goals and using your surveys, you need to know who you are talking to. If you need to, use surveys to identify your target audience because sometimes you might not know who your target audience is. 

Your target audience can be composed of three groups: 

  • New customers: Who aren’t aware of your business or have never heard of you. 
  • Current customers: Who regularly engage with your content 
  • Past customers: Who haven’t interacted with you most recently 

Above all, there may be some overlapping between these groups, but it’s best to identify who belongs where. 

Furthermore, you can consider using a banner customizer that allows you to speak to your target audience. In other words, you can optimize your social media advertising campaigns and display ads with banners that will do the communication for you when contacting your target audience. 

4. Create a buyer persona 

Even if you manage to create one of the best campaigns ever, you can’t succeed in targeting the right audience without setting up your buyer persona. Thus, it’s important you understand your ideal target audience before you start a campaign. 

A buyer persona contains some of the most important information about your ideal customers. Thus, you can improve your social media campaign management skills and enhance how you create messages that align with your target audience. 

Here are some details you can include in your buyer persona: 

  • Name
  • Age
  • Gender
  • Location
  • Hobbies
  • Interests 
  • Pain points 

Knowing more about these details will help you create important messages that can help you build trust and encourage your prospects to take action. 

5. Choose the social platforms you want to use 

Social Media Advertising Campaign

Using all of the information you gathered from your buyer persona, survey, and more, you can identify where your target audience is most active and focus on those. This will sincerely help your content reach more people that are part of your target audience and even become new potential customers. 

Here are a few things you should know before you choose which social media channel is for you: 

  • Facebook is the largest social platform in the world, so if you’re looking to reach a large audience, you can do so on this platform. 
  • LinkedIn is a B2B social media platform, so if you are targeting a professional audience, this is the one for you. 
  • Instagram is one of the largest social platforms in the world and has a younger age group than Facebook. 
  • TikTok and YouTube focus on video marketing, so if you want to promote your product and services using videos. 

6. Use a theme for your campaigns 

Having freedom is one of the most extraordinary things about running a social media campaign. Most brands nowadays are spoiled because of the unlimited choices they have. However, here are a few things to consider: 

  • Influencer marketing 
  • UGC campaigns 
  • Social media ad campaigns 
  • Product launches 
  • Limited time offers and much more 

Above all, the type of campaign you choose will depend on the types of creatives you are willing to capture or design. 

7. Have a social calendar 

Your timing should be above all when you run a social media campaign. Thus, you can better outline your campaign from start to end whenever you use a social calendar. 

Having a calendar in place, your team can focus on what needs to be done. Here are some of the most important tasks you’ll need to include in your calendar: 

  • When to share your content 
  • Ensure that your content is created on time 
  • Social media updates throughout the campaign
  • Employee advocacy 

Furthermore, your social media calendar will ensure that you won’t miss any important steps in your strategy and are productive at the maximum level with your schedule. 

8. Ensure your social media persona is decisive for your brand 

Whenever you post, you need to ensure that you have a consistent tone and brand across your networks, even when you want to share different content. Determine the type of presence you want, who you’d like to have, and whether it’s worth it. If you feel it’s easier, ask a professional to do it. 

9. Consider collaborations 

Social Media Advertising Campaign

Taking your campaign to a new level means that you can partner up with people that will raise your brand awareness beyond your network. 

Establish collaborations include the following: 

  • Influencers 
  • Industry experts 
  • Partner brands and more 

Even if you can’t establish these types of collaborations, it isn’t anything to be highly concerned about, but communicating the needs of your campaign is what should be a priority for you. 

However, you need to keep one thing in mind: that industry experts and influencers can help you reach a wider audience. They know their industry well, and if they are part of yours, establishing a collaboration between you and them is never a bad idea. 

10. Optimize your social posts 

Every social media platform differs from each other when it comes to its optimization levels. This includes the following: 

  • Hashtags 
  • Image size 
  • Links 
  • CTA
  • Publish time and frequency 

Again, this comes down to using social media tools that help you cross-post and even edit content campaigns in one place. Let’s take an example: Whenever you post on Instagram, you can’t include links in the post description, but you can do so on Facebook. Moreover, the image size you use on Facebook and Instagram won’t be the same, so you need to consider these factors. 

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Wrapping it all up 

That’s about it for this article. These are the top ways you can manage your social media campaigns. We know managing social media campaigns isn’t an easy thing to do, but of course, if you follow the right steps, you can reach heights you never thought you could do so. 

However, before you succeed in managing social media campaigns, you need to ensure that you define and know who your audience is. Above all, it’s important even to set up surveys to learn more about your audience and have well-defined goals. Because at the end of the day, if you don’t know who you are creating content for, you won’t ever know where you can make improvements! 


Did you enjoy this blog? Why not check out some more from Delivered Social:

Ultimate guide to Google Local Service Ads & PPC

Be Real: The rise of authentic social media

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Terence Carvalho

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