If you are a business leader, you may have considered creating and distributing explainer videos to market your goods and services to the masses. It may be one of the most effective methods of raising brand awareness, but it has also become increasingly difficult to cut through the competition and stand out from the crowd. If you are on the hunt for a helpful guide to start creating and distributing explainer videos, continue reading to find out everything you need to know as a business leader.
Do your research
In order to start creating and distributing explainer videos, you must do your research and find out what an explainer video is, how many different types of explainer video are available, and, perhaps most importantly, successful examples of explainer videos from recognisable global brands or fellow businesses within your chosen niche. If you are looking to achieve greater communication and engagement with your audience, for example, creating and distributing a live-action explainer video may be a valid option for you and your business. If you are looking to promote a highly complex or intricate product, on the other hand, whiteboard explainer videos are another firm favourite amongst consumers.
Determine your target audience
In addition to doing your research, you must also determine your target audience before you create and distribute explainer videos. It can ensure you are promoting your products to your intended demographic and confirm that your content is not only up-to-date and relevant but also appealing and engaging. If you run an e-commerce platform, for example, your intended target audience may be young fashion-conscious adults and if you own a parenting blog, your intended target audience may be young mothers or even teachers.
If you have done your research and determined your target audience, it is time to get to work and get tech-savvy so you can produce high-quality explainer videos that your customers and clients will love on an ongoing basis. If you are inexperienced when it comes to technology, however, it may be worth enlisting the expert services of media company Red Bee so you can create and distribute explainer videos that encapsulate your brand perfectly and, perhaps most importantly, boost sales and profits for your company in the long run.
Find the right style and tone
It may sound redundant but if you intend to create and distribute successful explainer videos, you must ensure you have found the right style and tone. If your fundamental goal is to ensure your valuable customers continue to shop with you as opposed to a competing brand, for example, your brand image must be recognisable throughout. If your main aim is to attract and retain long-term customers, on the other hand, you must be able to sell your brand in such a way that encourages consumers to investigate further, purchase your goods and services, and perhaps even recommend you to a friend or family member.
If you have ever toyed with the idea of creating and distributing explainer videos as a business leader but have never known where to start, help is at hand. It can be an extremely intimidating and daunting process but by familiarising yourself with the right tools and information ahead of time, you can thrust your business to new heights and boost your brand’s reputation within your chosen niche. In order to do so, you must do your research on explainer videos, determine your target audience for your brand, and find the right style and tone that encourages consumers to find out more.