Video has become an integral part of most businesses marketing strategies. Video content is a powerful tool for engaging your viewers and reaching a wider audience. Done right, they can be extremely informative and help to drive more traffic to your business.
Not only are they great to integrate into your website, but are a favoured form of social media content too. Tweets including a video of some kind see around 10 times more engagement than those without. People are also far more likely to share posts containing video elements.
We are really embracing video content at Delivered Social and here’s why we think this is so important for a Surrey Marketing Agency.
A key part of any form of marketing or advertising is being able to grab the audience’s attention within the first few seconds. If something isn’t engaging, people will click away or keep scrolling in search of something more interesting.
It can be hard to get people engaging with your website or content for longer, but videos that draw people in right away are going to help you do this.
If you’re struggling to get people engaging with posts – brainstorming some video ideas could be a great place to start. Start off with things you’re confident around. Using different departments within your company is a great way of creating ‘expert’ videos. People can reel off top tips or explanations around their area of work.
If you want something on the light hearted side – a quick meet the team could be a place to start. Ask them some icebreaker questions and get them comfortable on camera. This way you’re working on putting a face to the business too.
Personable and engaging are going to grab attention, so use this as a means of not being too ‘sales-y’.
Without building rapport and trust, you can’t depend on your audience to continue their customer journey and spread the word about your business or services.
You can display emotions much easier and more truthfully with video content. This will help in building that trust because they can see a real person behind the brand. If you’re excited and passionate about what you’re selling, other people will be more likely to get excited too. Platforms like YouTube are brilliant for building a trusting community and for providing some more conversational (and perhaps less pushy) marketing strategies.
By allowing your audience to see more than an edited infographic or product photo – you’re inviting them into your company and making them feel like they’re having a chat, rather than being sold something.
Internet users tend to be a bit sceptical when it comes to advertisements – this is why it’s so important for us as a Surrey marketing agency, as well as any other business – to build credence before you start relying more heavily on traditional advertising methods.
@deliveredsocial Reluctant to add video to your content strategy? If you don’t you could be missing a trick… #video #viral #fyp #marketing #content #digitalmarketing ♬ Sky Aesthetic – Tollan Kim
Search Engines Love Videos
If you’ve already heard of a ‘rich snippet’, you’ll know how vital they are in aiding your website’s SEO (search engine optimisation).
A rich snippet contains the extra bits of information displayed on your search engine listing. For example, when you Google search a new restaurant – sometimes the star reviews will appear directly underneath the listing on the SERP (search engine results page) without you even having to click through to the site. It may even be accompanied by a written review.
This is also the case with any video content you might have on your website. Search engines are increasingly prioritising video and when something shows up on the SERPs – it’s displayed with a thumbnail.
This thumbnail is what turns your result into a rich snippet which is shown to have higher click-through rates than a standard link. It’s also thought that customers will spend twice as long on a webpage that has video content.
So as you can see, it’s beneficial not only for driving traffic in the first place but for increasing the engagement time you receive overall.
Put Customers’ Worries To Rest
It goes without saying that before a customer has bought from your business and sees first-hand how amazing your products or services are, they’re going to have some questions and maybe even some doubts.
Doing research before you buy is common and can help diminish disappointment. If people are looking to have their questions answered, it’s up to you to have the answers ready and in front of them before they even know what they’re looking for. This will really help you stand out from your competitors too.
Videos can provide much more information without the customer feeling like they’re being bombarded. It can be heavy going having to read a large instruction leaflet for example, and often very confusing!
Whereas, videos allow you to do live demonstrations, walkthroughs, or tutorials. This way people can follow along with you and are less likely to get frustrated or lost. If someone has a better understanding of your product, they’ll be more inclined to make a purchase.
As a Surrey marketing agency, we use YouTube for some ‘How-to’ videos and top-tips. This way, people can follow along as they watch to make the process and simple and stress-free as possible. Marketing can pose some challenges and not everyone knows all the ins-and-outs so we use video as a way of easing people in before they make the decision to tackle their own marketing strategies and grow their business.
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Plenty Of Video Techniques To Suit You
Every business is going to approach its marketing strategy differently. While one company uses YouTube – it might not work to reach the audience of another. This is why video is so useful – it’s versatile. Here are some platforms you can use to showcase your new marketing tactic:
- Disappearing stories – Most social media nowadays has a function that allows you to upload shorter videos that disappear after a certain time. This can be a great way to advertise upcoming events or competitions that you may not want within your content forever. Anything with a short shelf-life can be easily promoted and then removed without much effort!
- Live videos – Social media is again a fantastic platform for hosting live videos. These can be a vital means of engaging your audience with your brand and showing them what you’re up to in real-time. If you’re ever hosting an event or have something fun going on in the office – think about sharing it with your customers. It might even encourage them to show up next time!
- Webinars – This form of video content is yet another great way to increase your direct engagement with clients. It gives you a chance to display all of your knowledge, build credibility and answer specific questions people might have. It’s all well and good responding to emails, but it can be time-consuming and you might not get around to answering every question this way. You might come across the same question multiple times. A webinar gives people a chance to get answers to questions they didn’t even know they had. You can preempt the struggles they might face and make their user experience much smoother.
- Evergreen Content – This is timeless content. Things you can use over and over again. A bank of videos like this can be shared over multiple platforms and can be used for those rich snippets we mentioned earlier! It’s even great for sending out when people email with queries. If you already have a ‘how-to’ filmed or an explanation video, you can send it over to them and save yourself a long-winded email reply or phone call.
If you can approach a previous client and ask them for a testimonial video – you’re onto a winner. Testimonials are vital to your business as they build credibility within your industry. However, what’s better than written feedback? Actually putting a face to the name.
If prospective customers can identify the people you’ve worked with – they will have more trust in your capabilities. They know it’s a real person giving that feedback and they can see the emotion behind what they’re saying.
It will reflect excellently on you and if people are familiar with the clients you’ve worked with in the past – it can help reach an even wider audience. Let people see how you’ve helped and what impact you’ve had on businesses or customers in the past.
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It’s clear to see that there are many benefits of utilising video marketing in your business plan. And there are so many ways you could do it. It won’t be difficult to find the best style and platform for you so why not start now?
At Delivered Social, we can help point you in the right direction when it comes to video marketing and many other digital marketing strategies. If you want to get going with some new opportunities, book in for one of our FREE Social Clinics now or contact us by clicking here.
Quick question before you go? When was your company created? Do you celebrate its birthday?
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