Profit Insight

Building an international B2B brand on LinkedIn.

Profit Insight logo

Social Media

LinkedIn

Overview.

A global consultancy for banks and payments companies.

Profit Insight is a financial services consultancy that helps banks and payments businesses find new revenue in their card, loyalty and payments portfolios. It works with institutions across the US, the Middle East and Asia.

Its buyers are senior leaders at banks and fintechs, so LinkedIn is where the brand needs to be seen. Profit Insight wanted a consistent presence that reflected the quality of its work and supported its busy events calendar.

The Challenge.

Making specialist financial expertise clear and credible.

Profit Insight’s work is technical and its results are confidential, so the content had to show real impact without naming clients. The team is also on the road at major industry events, from Money20/20 to Seamless Middle East, and each one needs promoting before, during and after.

Delivered Social plans and designs Profit Insight’s content across LinkedIn and Facebook, in a clean navy and blue look that matches the brand.

  • Anonymised Client Results: Branded quote cards sharing real outcomes, such as helping a Top 50 Southeast Asia bank unlock over PHP 900 million in annual benefit value.
  • Meet the Expert: Speaker and leadership graphics for events and awards, plus quote cards from the Profit Insight leadership team.
  • Events Coverage: Countdown, on-the-day and wrap-up posts for international events including Money20/20 USA, Seamless Middle East and The Card & Payments Awards.
Profit Insight LinkedIn posts created by Delivered Social

The Results.

A consistent, credible presence for 3,300+ LinkedIn followers.

Since we started in February 2026, Profit Insight’s LinkedIn page has grown to more than 3,300 followers, with regular posts now reaching hundreds of senior financial services professionals each. Event and expert posts earn the strongest engagement, with comments and reposts from industry partners.

Most importantly, the page now looks and sounds like a global consultancy, giving prospects a clear picture of Profit Insight’s results and expertise before the first meeting.

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