RSPCA Cambridgeshire Mid-East

Finding Loving Homes for Animals Across Cambridgeshire.

Web Design

Charity

Overview.

A branch website built around every animal's next chapter.

RSPCA Cambridgeshire Mid-East is an independent branch charity working alongside the RSPCA's inspectors, raising and spending its money locally to rescue, rehabilitate and rehome animals. We designed a warm, easy to use WordPress website that puts adoption first, with friendly illustrated animals guiding visitors to the help they need, whether they want to adopt, are struggling with a pet, or want to support the branch.

WordPress CMS: The branch team can add animals for adoption, events and news themselves.
Adoption First: Adoption listings, the adoption process and adopter stories sit right at the front of the site.
Friendly Illustrated Design: Cut out animal illustrations guide visitors through every section and feel warm and local.
Clear Routes for Every Visitor: Adopt, I Need Help, Ways to Help and What We Do keep every journey simple.
Free Website Design & Build: RSPCA Cambridgeshire Mid-East's website was created at no cost through Delivered Social Green, so the branch can keep its funding focused on the animals in its care.

RSPCA Cambridgeshire Mid-East Website Homepage

The Challenge.

Many different visitors, one simple journey.

People arrive at an RSPCA branch website for very different reasons. Some want to adopt, some have lost a pet, some need help with vet bills or pet food, and some need to report cruelty to the national RSPCA. The branch needed a website that handled all of these calmly and clearly, while still giving fundraising, volunteering and its charity shops the space they deserve.

Many Reasons to Visit: Adopters, worried owners, supporters and people reporting cruelty all needed the right route.
Help for Owners: Lost and found, help with vet bills and pet food banks needed to be easy to find.
Working With the National RSPCA: Report a Concern and the branch finder needed to link clearly to the national charity.
Shops, Education and Events: Retail, school resources and fundraising events all needed their own space.

The Results.

A branch website people trust and come back to.

Adopt a pet, I need help and donate now sit right at the top of the page, with Report a Concern always one click away. Happy adoption stories from Spike, Rex and Meg show what a second chance looks like, while education resources, events and pet food bank information show how much more the branch does. The result is a welcoming, practical website that helps more animals find their forever homes.