Only Paws is a free app that helps dogs, and their humans, find new walking buddies nearby. Built by Delivered Social as its own project and inspired by Jonathan’s French bulldogs, Delenn and Dembe, the app lets people swipe through local dogs, wag at the ones they like and plan a walk together if both humans fancy it. The website needed to introduce the idea and build an audience ahead of launch on iPhone and Android.

Only Paws is a brand new kind of app, so visitors need to get it straight away: what it does, that it is completely free and that it is safe. The site also had to feel fun and full of personality, while being trusted enough for people to share their dog’s details and meet up with other owners in the park.

The homepage opens with a big, friendly headline and a phone mockup showing Delenn’s profile card, then walks through Swipe, Wag and Walk, the key features and a set of honest FAQs. The About page tells the story behind the app in Jonathan’s own words, Contact makes it easy to get in touch, and the privacy policy keeps everything clear. A little cartoon bulldog even follows visitors down the page as they scroll.

Every page shares the same chunky outlines, bold colours and friendly tone, so the brand feels consistent whether someone is reading the story behind the app, sending a message or checking how their data is used. On mobile, each page stacks neatly so it feels just like the app it is promoting.