Overview.
A new home for honest marketing articles.
The Social Cuppa is Delivered Social’s own marketing magazine: honest articles from people who actually do the job, covering social, content, brand and careers. It launched in October 2026 with a loud pink and yellow brand and a bold plan: recruit 100 marketers to write one article each, then share all 100 in the same week.
It needed an Instagram presence that could win readers and writers from day one, and make a brand-new name feel like somewhere worth being part of.
The Challenge.
Building readers and writers at the same time.
A new account starts with no followers, no reach and no reason for anyone to trust it. The Social Cuppa needed readers and writers at once, and it needed busy marketers to give their time to a brand they had never heard of, with nothing to share until launch week.
Delivered Social built the Instagram presence from scratch, with branded post templates, auto-published stories and an outreach programme that turns followers into writers.
The Results.
155 followers and 13 guest writers in three weeks.
In its first three weeks, @socialcuppa grew from a single follower to 155. Its content has been viewed more than 2,600 times, more than 400 marketers have been invited to write, 13 guest articles are already live and over 30 more writers have said yes.
The 100 is filling up, and every post builds the buzz for launch week, when all the writers will share their articles together.
