What advertising outlets work the best? It’s the age-old question that every marketing department asks regularly. While there is no one right answer, stickers for events are a great way to get your business’s name and brand out. Invest a small amount in custom logo stickers, and the budget will stretch far beyond what you might imagine.

Why Stickers Work as a Marketing Medium

When it comes right down to it, stickers are fun and that makes marketing with stickers a good idea for many companies. Why do they work? Here are a few reasons:

• Cost Effective: Stickers are not only cost-effective, but they are also highly impactful. They won’t break the budget, but they’re visible and can travel far.
• Mobility: Stickers can go anywhere and everywhere a customer can go. If you can get your customers to place your sticker on things like laptops, water bottles, and other things they take with them, that’s like mobile advertising for your brand. The New York Times states that stickers add personalization to objects that are otherwise simply functional.
• Branding: Stickers with your brand’s colors and logos on them reinforce your brand and act as mini-billboards, reminding anyone who sees them about your company.

Branded Stickers as Walking Billboards

Branded stickers marketing is a cost-effective way to get attention. The Wall Street Journal indicates that the return on investment in purchasing stickers for marketing is unbeatable. If you were to buy a billboard in a certain location, a good number of people may see it on a daily basis. 

However, if you purchase stickers and hand them out to customers who then place them on their favorite items and carry them around endlessly, they act as walking billboards with an endless reach.

Stickers as Event Marketing Tools

You can use stickers to promote your overall brand, but they work well in event marketing as well. Here are a few creative ways to use them surrounding an event.

• Giveaways: Have customized stickers for your company available to hand out at an event or place them into welcome packs so everyone in attendance can act as an ambassador for your company when they put the sticker on one of their items.
• Interaction: Stickers can hold more than just a company’s logo. Consider a QR code that takes people to your website, a giveaway, or another location that helps promote interaction.
• Décor: Use your custom stickers to decorate your booth so you have a look that reinforces your brand as a whole. Have stickers at the table to hand out as well.
• Collectibles: Stickers from certain events that also happen to feature your logo make great collectibles for those who want to remember the day.
• Social Media Fodder: Once you hand out stickers to event attendees, invite them to post photos of where they place their sticker to enter a contest. They automatically become mobile billboards and they advertise online for you as well.

Stickers for Customer Engagement and Loyalty

Stickers help to show which customers are loyal to your brand based on who uses them. Those who have your stickers foster a community among the loyal customers and you may want to highlight sticker-users as those who get special rewards in the future.

Run specials for customers who bring in your sticker on an item they use, or for ones who send a picture sticking the branding tool to something they enjoy often.

To make the most of your stickers and get the best engagement, ensure the stickers are designed in an appealing manner that your customers will appreciate.

Stickers in Online Campaigns

If you want to boost online engagement, use stickers to go along with your online campaign. Stickers can mention contests, websites, and a short amount of campaign details to help drive customers to the right locations.

On the other side, you can use stickers as an incentive to participate in a campaign. For example, anyone who signs up for your monthly newsletter receives a free sticker, among perhaps other small prizes.

In conclusion

Marketing with stickers is nothing new, but it can create new business for your brand with the right placement and design. The professionals at Save Your Ink can help you create stickers that shout your brand from every location they are placed. Once customers have your stickers, and use them, they become walking billboards for your company. They are loyal to you and they show it by taking your logo with them on their laptops, water bottles, and other everyday items. Your stickers can brand your company well, but they can also help with special events, online campaigns, and a host of other options. Stickers are a cost-effective way to take advertising a long way.