We started with a focused discovery meeting to capture GoulPar’s unique value proposition: their ‘not just typical bricklayers’ ethos, which highlights innovation and a commitment to customer service above industry norms. We mapped the user journey to quickly convey credibility to busy construction professionals, focusing on strong testimonials and clear communication of their service model. The strategy aimed to position GoulPar not just as a subcontractor, but as a proactive partner in construction projects.

We executed a clean, modern, and image-forward website design that immediately communicates professionalism. We used strong, concise copywriting to highlight their unique benefits, such as expertise in NHBC standards and their dynamic approach to new build methods. We dedicated prominent space to glowing testimonials from key industry players and detailed their sponsorship of local community clubs, which reinforces their trustworthy, community-focused brand identity. A clear ‘Get In Touch’ function was integrated throughout, efficiently converting project leads.

Jonathan Bird, Chief Executive Officer at Delivered Social, said:

“GoulPar Brickwork is a contractor defined by quality and a proactive approach, qualities that clients value immensely. We built a website that acts as a strong sales tool, leading with their professionalism and social proof. It ensures that when a developer searches for reliable brickwork, GoulPar stands out immediately as a high-value, trustworthy partner.”