Our work with Carlton Rotary Club
Carlton Rotary Club, part of Rotary International, is a dynamic community service organisation in the Nottingham area, uniting members from all walks of life to make a positive local impact. Their challenge was transforming their digital presence into an effective tool for both recruitment and public awareness. They needed a modern website that clearly communicated their alignment with Rotary International’s seven areas of focus, showcased their busy schedule of activities and local projects (like their annual ‘Santa and His Sleigh’ initiative), and made it simple for prospective members and donors to get involved.
We began with a strategic discovery meeting focused on the club’s dual purpose: fellowship for members and service to the community. We mapped the user journey to address both needs immediately, ensuring the site was warm and welcoming for potential members while clearly detailing the meaningful impact of their charitable work. The strategy emphasised showcasing the ‘fun’ and ‘fulfilment’ of membership alongside the responsibility of service.
We executed a clean, engaging website design that places their community activities front and centre. We created a dynamic ‘News & Activities’ section to highlight their latest projects and visits. Crucially, we ensured their high-impact, seasonal fundraising pages (like the Christmas Sleigh Programme) were highly visible and functional. The dedicated ‘Get Involved’ section was streamlined to convert interested visitors into enquiries for both membership and donations, transforming the site into the club’s primary engine for growth and outreach.
Jonathan Bird, Chief Executive Officer at Delivered Social, said:
“Carlton Rotary is all about community spirit and action. We designed a website that acts as a powerful front door for their club, clearly articulating their purpose and showcasing the fulfilling work they do. The new platform is essential for attracting the next generation of members and ensuring their high-profile community events reach maximum impact.”
