Our work with I Mills Electrics
I Mills Electrics is a highly experienced, local electrician based in Croydon, specialising in high-quality domestic and landlord electrical services across South East London. Their core challenge was building a professional online presence that clearly communicated their technical expertise, wide range of services (from fuseboard upgrades to EICRs for landlords), and commitment to 100% customer satisfaction. They needed a website that immediately instilled trust, demonstrated their reliability, and efficiently generated high-quality quote requests from local homeowners and property managers.
We began with a strategic discovery session, focusing on I Mills Electrics’ reputation for reliability, punctuality, and excellent value. We mapped the user journey to immediately segment visitors, homeowner or landlord, to ensure they quickly found relevant information and services. The strategy centered on building credibility through simple, direct language and strong visual evidence of professional work, making them the clear choice for local electrical needs.
We executed a clean, professional, and mobile-friendly website design. The navigation was built around their two primary client types, with dedicated service pages detailing specific offerings like Consumer Unit Replacement for homeowners and EICRs & PAT Testing for landlords. Crucially, we implemented a highly efficient and detailed “Get a Quote” form, allowing clients to specify their enquiry type, service needed, and postcode, enabling I Mills Electrics to quickly qualify and respond to leads. The inclusion of genuine customer testimonials further reinforced their reliable, honest brand image.
Jonathan Bird, Chief Executive Officer at Delivered Social said:
“I Mills Electrics operates on trust, and their new website is designed to earn it instantly. By clearly separating their domestic and landlord services and implementing a highly efficient quote system, we delivered a digital platform that makes them the obvious, reliable choice for electrical work in Croydon and South East London.”
