Simple Mortgages
Creating a Bank of Brand Photography for Simple Mortgages.
Overview.
For Simple Mortgages, the goal was to create a versatile library of brand imagery they could use across their website, social media and wider marketing.
Rather than focusing solely on traditional headshots, we wanted the shoot to show the people behind the business in a way that felt approachable and authentic, while still maintaining the professional feel expected within the financial services industry.
By photographing the team in their own environment, we were able to capture a mixture of polished portraits, relaxed interactions and natural working moments, giving Simple Mortgages a collection of evergreen content that can be used again and again.
The Goal.
The aim was to create imagery that would feel consistent across every touchpoint of the Simple Mortgages brand.
That meant thinking beyond one platform or one campaign. We planned the shoot around the different ways the photography would eventually be used, capturing both portrait and landscape compositions as well as images with intentionally placed negative space for website copy, graphics and social media overlays.
The finished gallery needed to feel professional without becoming overly corporate; warm, personable and reflective of the experience clients can expect when working with the team.
The Process.
We approached the shoot as a content library rather than a collection of individual photographs.
Throughout the session, we moved between more structured brand portraits and candid, lifestyle-led moments: conversations between the team, working at their desks, using their phones and laptops, welcoming clients and interacting naturally within the space.
We also varied outfits, locations, framing and orientation throughout the day, making sure the final gallery offered enough variety to support months of marketing content without everything feeling as though it came from the same shoot.
The result.
The result was a cohesive bank of evergreen brand photography that gives Simple Mortgages much more flexibility when creating content.
From personable social media posts and team introductions to website banners, service pages and promotional graphics, the imagery has been deliberately created to work across multiple formats while maintaining a consistent visual identity.
It gives the brand a human face, showing not just what Simple Mortgages does, but who clients are actually working with.
