Our work with A-T Five
A-T Five is a new, premium apparel brand specialising in high-quality streetwear, including T-shirts and caps, underpinned by a unique design ethos rooted in 1985 culture (LXXXV). The primary challenge was successfully launching a brand-new e-commerce platform that instantly communicated the high standard of their products, specifically their premium quality 230GSM cotton and Made in Portugal manufacturing, while translating the founder’s nostalgic, playful vision (inspired by street art and dance music) into a professional, high-converting digital storefront.
We started with a focused discovery session to understand A-T Five’s target market – consumers looking for sharp, high-quality, everyday styles with a unique story. We mapped the user journey to prioritise visual desire: showcasing large, high-resolution product images first, followed by compelling details on quality, material, and sizing. The core strategy was to use minimalist design to highlight the product’s quality, thus justifying the premium price point and building brand credibility from day one.
We executed a sleek, image-first e-commerce website design. We built the platform to clearly segment products (T-Shirts and Caps) and dedicated prominent homepage space to highlight the ‘Made in Portugal’ commitment and the brand’s backstory, adding depth to the consumer purchase decision. Crucially, we clearly displayed trust badges, free delivery thresholds, and the 14-day exchange/return policy near the point of purchase, significantly boosting shopper confidence and reducing cart abandonment rates.
Beyond the e-commerce build, our team ensured A-T Five’s visual identity translated seamlessly across their social media channels to drive engagement and sales. We created a bespoke content strategy focused on high-quality visual storytelling, capturing the brand’s unique blend of premium quality and 1985-inspired street aesthetic. This involved directing and producing lifestyle photography that positioned the apparel within urban and outdoor environments, highlighting the sharp cuts and standout colours. Furthermore, we developed dynamic short-form video content (Reels/TikTok) that expertly showcased the premium details, such as the texture of the 230GSM cotton and the ‘Made in Portugal’ quality, ensuring the content was engaging, conversion-focused, and built immediate credibility for the newly launched brand.
Jonathan Bird, Chief Executive Officer at Delivered Social said:
“Launching a new apparel brand requires instant credibility. For A-T Five, we focused on building an e-commerce site that looked and performed as premium as their clothing feels. By clearly communicating their quality, unique design inspiration, and robust shipping policies, we delivered a digital storefront that drives confidence and converts style-conscious shoppers.”
