
Our work with The Southsea Decorating Company
The Southsea Decorating Company is a leading provider of high-end residential and commercial painting and decorating services across Hampshire, Surrey, and South London. Their challenge was twofold: they needed a professional online platform that clearly differentiated their premium craftsmanship (using top-tier materials like Farrow & Ball) from general contractors, while simultaneously showcasing their extensive portfolio of diverse projects, ranging from heritage sash window restorations to large commercial fit-outs.
We initiated the project with a discovery session focused on their service quality, premium material use, and broad coverage area (from Portsmouth to Fulham). We mapped the user journey to quickly segment traffic into Residential and Commercial streams, ensuring each type of client immediately saw relevant examples and information. The strategy centred on building trust through visual evidence of their craftsmanship and professionalism across their diverse service range.
We executed a clean, image-rich design that immediately conveys quality and attention to detail. We developed an extensive ‘Previous Projects’ section, allowing potential clients to easily browse case studies (like ‘Victorian WC Transformation’ and ‘Southsea Period Home – Exterior Restoration’). We created highly detailed service pages for niche offerings such as dustless sanding and sash window refurbishment, ensuring they rank for specific, high-value searches and convert knowledgeable clients effectively.
We have completed various bits of SEO work for Southsea Decorating Company including monthly blogs and various location focused pages.
Jonathan Bird, Chief Executive Officer at Delivered Social said:
“The Southsea Decorating Company is defined by the excellence and precision of their work. Our job was to ensure their website acted as a digital showroom, perfectly matching the professionalism and high standards of their team. The new platform effectively showcases their capabilities to both commercial clients and discerning homeowners seeking genuine quality.”






























