It Takes a City

Building Pathways from Street to Home in Cambridge.

Web Design

Charity

Overview.

A city wide mission, told with dignity.

It Takes a City is working to end homelessness and rough sleeping in Cambridge. Taking a trauma informed approach, it runs services including the Crossways winter shelter, The Haven women only space and Street Storage, alongside campaigns such as its Community Land Trust. We built a powerful WordPress website that brings every service, story and campaign together under one clear message.

WordPress CMS: The team can add news, events, stories and vacancies themselves.
Every Service Explained: Crossways, The Haven, Street Storage and more each have their own page.
Bold Design With an Aerial Hero: A looping aerial video of Cambridge opens the site with real impact.
Clear Routes to Help: Get Help, Donate, Volunteer and the newsletter are always easy to find.
Free Website Design & Build: It Takes a City's website was created at no cost through Delivered Social Green, so more of its funding goes on ending homelessness in Cambridge.

The Challenge.

Lots of services, one simple message.

It Takes a City runs a growing number of services and campaigns, and speaks to people who need help right now as well as supporters, partners, volunteers and policy makers. The website needed to make getting help obvious, tell people's stories with dignity, and give advocacy work such as the charter and women's homelessness the space it deserves.

Help Right Now: People needing support had to find Get Help instantly.
Many Services and Campaigns: Services, advocacy and support routes needed a clear structure.
Stories With Dignity: Real stories from people supported needed telling with care.
Growing the Community: Volunteers, fundraisers and newsletter subscribers needed simple sign ups.

The Results.

A digital home for a city wide movement.

The finished site leads with a looping aerial film of Cambridge and a clear promise to build pathways from street to home. Contact and Donate stay in the header, stories from Kate, Row and Brian show what support looks like, and a news feed keeps supporters up to date. With volunteering, fundraising and newsletter sign ups throughout, the site helps It Takes a City bring the whole city with it.