Overview.
A lifestyle magazine made for scrolling.
Brew & Browse is a lifestyle magazine full of travel, food, fashion, home and money ideas for your coffee break. With more than 200 articles on the site, it needed an Instagram feed that made every story feel worth a tap.
The feed had to feel as warm and editorial as the magazine itself, and show up every single day.
The Challenge.
Turning a big archive into a daily habit.
A new account needs to post every day to be noticed, but a small team cannot hand-make two posts and two stories daily. Brew & Browse needed a consistent look and a reliable schedule, without losing the cosy, editorial feel of the magazine.
Delivered Social designed a template system for the feed and schedules two posts a day through Metricool, each with its own auto-published story, alongside Instagram outreach to find new contributors.
The Results.
32 posts and a feed that looks the part.
In its first three weeks, @brewandbrowsecom published 32 posts, each with a story, and grew from its first follower to 31. Story highlights for Fashion, Health, Home, Tech and Travel make the profile easy to browse.
Every post sends readers back to the magazine, and the steady two-a-day rhythm gives the account a firm base to grow from.
