Overview.
The UK’s certified social enterprise in private security.
GTS Solutions CIC is a Scotland-based Community Interest Company providing security, training and employability services. Its profits are reinvested into creating jobs, building inclusive workplaces and reducing social inequalities.
GTS needed social media that sold its courses and security services while making its social purpose clear: when you hire GTS, you are hiring with purpose.
The Challenge.
Balancing commercial services with a social mission.
GTS has a lot to say. It runs SIA door supervisor, CCTV and first aid courses, provides event and site security, and now helps venues prepare for Martyn’s Law. Each audience, from learners to venue managers, needs its own message, all within one strong brand.
Delivered Social plans, designs and publishes GTS’s content across Instagram, LinkedIn and TikTok, and launched its TikTok account from scratch.
The Results.
Followers up 37% and a new TikTok channel.
Over the past year, GTS’s audience has grown from 594 to 816 followers across Instagram, LinkedIn and TikTok, an increase of 37%. Instagram more than doubled from 58 to 118 followers, and the new TikTok account has reached 125 followers from a standing start.
Video now plays a bigger part too, with TikToks reaching more than 1,000 views. Most importantly, every post reinforces what makes GTS different: security and training that create real social value.
