SEO, or Search Engine Optimisation, is how you make your website easier for people to find you when using website search platforms like Bing or Google. When someone types a search query into Google you want to be as close to no 1 as possible, because each rank below that results in less traffic. Did you know that the vast majority of clicks happen on the first page of Google? According to Moz the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results are far from a close second coming in at below 6% of all website clicks. It’s clear what your business needs to do: rank higher on Google. So how can you rank higher? Read on for our SEO Marketing toolkit! Good, relevant keywords are a great start.
Top tip – don’t forget Bing. Bing is still responsible for about 15% of internet searches. In other words, there’s a whole chunk of people out there who are searching for your content or service.
SEO is the lifeblood of the internet, here’s why:
- There are 3.5 billion searches on Google every day!
- An average person uses Google to search between 3 and 4 times a day.
- 15% of all searches on Google have never been searched for before
Check out SEO Tribunal’s post 63 Fascinating Google Search Facts for some more interesting facts!
Ask these questions when improving your SEO
- What keywords are relevant to your business?
- Have you got Google Analytics set up on your website?
- Have you set up Google My Business?
Do you actually know what people are typing into Google to find your website? Imagine increasing the number of people who come to your website by building content that matters to them. That’s the power of SEO. Ready?
SEO Marketing Toolkit: What effects my SEO?
There are 5 main factors that you need to keep in mind when working on your search engine optimisation. These are your keywords, URLs, on-page SEO, duplicate content, and also backlinks. They may seem like terribly technical terms so let’s take a few moments to really understand what they mean.
Keywords are specific phrases or words that describe your business and help search engines like Google categorise your website. It’s important not to ‘keyword stuff‘ and remember that you are writing for actual people and not Google.
Your URL is your website’s digital address. Avoid using numbers and unusual spellings. Your URL can help Google determine what the web page is about and serve it to the right audience.
Backlinks are an important part of the SEO Marketing Toolkit
Backlinks are websites that have linked to your website and content. They are one of the biggest factors when search sites like Google decide which results to serve. Want to learn more about this area? Read Neil Patel’s blog post on how to build quality backlinks in a scalable way. His resources are another great thing to add to your SEO marketing toolkit!
What you say, and how you say it plays a huge role in content creation. Don’t forget to complete your metadata for every page you create. After all, it will make your content much more searchable.
Producing great content is key to your digital strategy, however, keeping an eye on your duplicate content is a must. Make sure the content you have on your website is original and therefore unique to you.
After browsing this SEO marketing toolkit, you should have a greater understanding of some of the terms and factors that play a role in SEO. Now it’s time to put some of them into practice. Still feeling stuck? Why not book in for one of our FREE Social Clinics to help you on your way?