Overview.
Our founder’s personal brand, run by our own team.
Jonathan Bird is the founder of Delivered Social. His personal accounts on Instagram, TikTok, LinkedIn and YouTube are managed by the Delivered Social team, in exactly the same way we manage our clients’ accounts.
We think that matters. If we ask business owners to step in front of the camera, we should be doing it ourselves. Jonathan’s channels are where we test new video formats, ideas and trends before we use them for clients.
The Challenge.
Turning a busy business owner into a video-first creator.
Like most business owners, Jonathan does not have time to plan, film and edit content every week. The team needed a system that made video easy: short filming sessions in the office, quick turnarounds and content that feels natural rather than staged.
Delivered Social plans, films, edits and publishes short-form video for Jonathan across Instagram, TikTok, YouTube Shorts and LinkedIn, mixing business advice with the things he loves, from Star Trek and LEGO to Delenn the French bulldog.
The Results.
Almost 275,000 views from a single day of videos.
Video has driven everything. Videos published on 31 October 2025 were watched more than 177,000 times on TikTok and almost 98,000 times on Instagram, and Instagram reached over 22,000 accounts the next day. In December another reel passed 111,000 views, and this year TikTok videos have reached 13,000, 9,900 and 6,100 views.
Across all four channels, Jonathan’s audience has grown from around 13,400 to more than 14,600 followers, and his YouTube channel has gone from 2 subscribers to over 80 since we started posting Shorts. Every video is also a live test of the formats we use for our clients.
