When it comes to marketing strategies, there’s a lot of information out there on how to craft the perfect strategy for you. But, depending on the type of business you run, your strategy will need to be different. In this blog post, we’ll be focussing on our tips for B2B marketing strategies & tactics. This can be a tricky thing to get right. When designing a digital marketing strategy, B2B businesses need different things from B2C businesses, for example. And, the digital world is forever changing, so you need to make sure your B2B strategy is up to date!

So, read on to discover our top tips to implement your best marketing strategy yet!

Do your research

Firstly, research is our number one tip when devising your B2B marketing strategies & tactics! Before you begin, you need to know everything you can about your target B2B customer. Who are they? What sort of businesses do they work for? What do they want out of a business like yours? And what are their pain points when it comes to similar products? And, perhaps most importantly, when it comes to digital marketing strategies, B2B or otherwise, what social media platforms are they using? This is important because then you will know which platforms you should be targeting with your marketing efforts. After all, there’s no point focussing all your efforts on Instagram when most of your customers prefer LinkedIn.

All of these questions are hugely important. You need to know who you’re selling to before you come up with a marketing strategy. Otherwise, your strategy could end up missing the mark and not being effective. Come up with a profile of your target audience before you begin, and make sure to keep referring back to it throughout to make sure you’re staying on track. Research is key to creating any successful marketing strategy and you really can’t afford to be without it!

Identify your goals

Identifying your goals will really help shape your strategy!

Now you know who your target customers are, it’s time to decide what your goals are when it comes to your digital marketing strategy. B2B customers will require different goals from B2C. This is because businesses tend to need different things from businesses, as you should have found out from all your research! Social media is a vital marketing tool that can really drive results for your business. But in order to know how to use it best, you need to have some set goals in mind!

Whether it’s to directly drive sales, get more visitors to your website, have more email newsletter signups, or have more businesses book in with you, having a defined goal is the next step to coming up with the best B2B marketing strategy. This will shape the content that you make, especially the calls to action (CTAs) that you include throughout your marketing. For example, if you want people to book in with you, CTAs that encourage people to ‘book now’ or ‘book here’ are a good idea.

The goals that you have for your marketing strategy may change. You might find that what you’re doing isn’t working for you, or that the needs of your business itself have changed. So, don’t be afraid to change up your goals as you go along! Your business isn’t static, so your B2B marketing strategies & tactics shouldn’t be either. Sometimes, change is your best friend, so be prepared to adapt.

Organisation is your friend

Next, we can’t recommend being organised enough when it comes to devising B2B marketing strategies & tactics! This can take many forms, and finding the best way of keeping organised will depend on your needs and preferences. We really recommend keeping a calendar, especially for your marketing. On this calendar, you can keep track of essential dates such as when you should be posting, when you’re going to review the strategy, and so on.

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If you’re working on your strategy as a team, using collaborative software such as Google Drive is a great way to keep track of everything and all work on it together. We suggest keeping track of your goals as well, so you’ve always got them to hand and never forget what you’re working towards. However you do it, making sure you keep organised is definitely one of the most important things when it comes to your digital marketing strategy. B2B strategies can take many different forms, but there are usually quite a few things to be keeping track of at once. Make sure you’re keeping everything running smoothly by keeping organised, no matter what that looks like for you.

Build relationships

Just because you’re marketing to other businesses, and not consumers, doesn’t mean you can’t build relationships with your followers. In fact, it’s one of the keys for a successful digital marketing strategy, B2B or otherwise. Whoever they are, your target customers need to trust you and what you offer! When running a B2B campaign, one of the best ways to do this is by being engaged on your social media accounts. This means listening to your customer’s feedback and concerns and being there for them, ready to answer any queries they may have.

Also, by having targetted content that your followers will want to see is another way to build relationships with them. Putting out useful content that is worthwhile for your industry is a great way to do this. They’ll come to see your social media accounts as an authoritative source that offers more than just sales pitch after sales pitch.

Don’t forget to measure your results

Make sure to check up on how your campaigns are going

So, you’ve created a successful campaign, maybe using our tips for B2B marketing strategies & tactics! But what now? You need to measure your results to make sure your campaigns are working for you! There are many ways to do this, depending on what the digital marketing strategy is. If you’ve been pushing your website, make sure you’re using Google Analytics on the site. Then, you can see how many clicks you’ve had on the site that have come from social media.

Furthermore, don’t forget the analytics or insights tools that are available on the social media platforms themselves! The majority of platforms have them readily available if you have a business account. Keep in mind that some only show analytics for a short time period, for example, on Instagram, it’s only the previous week’s analytics. So don’t forget to check these regularly- maybe put it into your calendar as part of your strategy!

As we mentioned before, you shouldn’t be afraid of change when it comes to your B2B strategy. So, based on your analytics, be prepared to adapt your strategies to work better for what you want to do, and what your customers want out of you!

So, there are our top tips for coming up with B2B marketing strategies & tactics! Want us to help you come up with a strategy that really works for your business? Why not book in for a FREE Social Clinic with us in Guildford? We can cover everything to do with digital marketing, including B2B marketing strategies! Book in a time that suits you here.