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For small businesses to gain online traction, an effective digital marketing campaign makes all the difference. The only problem is knowing how to get their messaging across within a saturated online space, as if limited marketing budgets, a lack of creative and technical expertise, and an inconsistent content marketing strategy aren’t difficult enough to deal with. That is why most small businesses would get a digital marketing agency from the list below to build their campaigns:

1. FreshMove Media Marketing

What It Is: A Richmond-based digital marketing service provider that’s committed to helping small-to-medium businesses (SMBs) build their digital presence, FreshMove Media Marketing offers a comprehensive range of creative services with a focus on compelling content and effective brand strategy.

Key Details

What They Do: FreshMove Marketing provides website design, social media marketing, graphic design, as well as SEO services, digital content, advertising production, and app development.

Who Is It For: SMBs that lack the experience and in-house talent to develop online marketing campaigns. 

Best Feature: FreshMove’s film production service provides small businesses with the resources and expertise needed to plan, create, and publish effective video marketing campaigns. They are also capable of building custom web and mobile apps that allow for meaningful ways to connect with target audiences.

Pros  Cons
  • Full-service digital marketing company perfect for small businesses that need to build a creative and technical team from scratch.
  • Worked with businesses across a diverse range of industries, from clinics to sports
  • Strong portfolio of published work 
  • Complete suite of creative services, including photography, video production, and app development
  • Highly sought-after by SMBs with limited marketing budgets
  • Custom app development service provides clients with more options for improving customer engagement and loyalty
  • ROI may vary depending on client expectations and the complexity of their products and services

 

 

 

Pro Tip: Integrate the full range of services offered by FreshMove Media Marketing to build a multichannel marketing campaign focused on brand awareness and conversion optimization. 

2. Ignite Visibility

What It Is: Based in San Diego, Ignite Visibility is an agency specializing in SEO services, social media marketing, content marketing, and email marketing.

Key Details

What They Do: The agency offers full-service digital marketing campaigns tailored for B2B and B2C clients.

Who Is It For: SMBs that are capable of paying above-average rates for online marketing services.

Best  Feature: Ignite Visibility also offers public relations services and Amazon marketing campaigns.

Pros  Cons
  • Enjoys a positive reputation as an award-winning service
  • Complete set of marketing services
  • Strength lies in SEO
  • Project and campaign costs are higher
  • Not suitable for brands that opt for low-budget yet high-value marketing support

Pro Tip: Tap into the agency’s data-driven targeting expertise that allows a more accurate distribution of content.

3. SmartSites

What It Is: Founded in 2011, SmartSites is a New Jersey-based digital marketing agency that has worked for both small businesses and large companies.

Key Details

What They Do: SmartSites focuses on website design and development, SEO, social media marketing, and PPC advertising.

Who Is It For: SMBs looking to scale their marketing operations and increase their reach.

Best Feature: The agency is known for building innovative website layouts

Pros  Cons
  • Responsive customer service team
  • Known for building professional websites aimed at increasing organic traffic
  • Fast turnaround times 
  • High costs make it unsuitable for newly launched SMBs
  • Inconsistent SEO results
  • Some clients report difficulties with onboarding and service cancellations.

Pro Tip: Provide clear instructions for better brand consistency.

4. NoGood

What It Is: An NYC-based digital marketing agency with offices in LA and Miami, NoGood focuses on growth hacking through social media, conversion optimization strategies, and performance branding.

Key Details

What They Do: NoGood’s range of services centers around effective brand storytelling through social media, SEO, and online ads.  

Who Is It For: SMBs looking to scale their marketing operations and increase their reach.

Best Feature: NoGood uses a “growth loop” framework that makes compound growth possible instead of relying on a traditional linear marketing funnel.

Pros  Cons
  • Proven experience in the SaaS and Fintech sectors
  • Underscores a “growth loop” approach, suitable for SaaS startups
  • Features AI tools for marketing analytics and reporting
  • High-end agency that charges high retainers and fees for SMBs that have scaled past the survival stage.
  • Not ideal for businesses that want to start with manageable and basic marketing campaigns.
  • Less emphasis on brand awareness, which early-stage startups prioritize.

Pro Tip: Provide full access to marketing analytics and product data to get more usable insights for crafting growth strategies.

5. LYFE Marketing

What It Is: Founded in 2011, LYFE Marketing highlights its social media marketing and Google Ads / PPC management services with a strong focus on growth.

Key Details

What They Do: LYFE Marketing offers a full range of social media marketing and advertising services for small businesses looking to enhance their ROI and scale their online presence.

Who Is It For: SMBs, mainly service providers and consumer brands, that prioritize revenue growth and online reach. 

Best Feature: The agency positions itself as a growth partner delivering a results-based approach across multiple online channels.

Pros  Cons
  • Provides full-service social media marketing support
  • Solutions are best suited for SMBs with limited budgets
  • Highly responsive customer service arm.
  • Results from social media and PPC campaigns may not be consistent
  • Content quality and other deliverables may not meet the client’s expectations

Pro Tip: Work closely with the account manager assigned to your campaign and communicate your marketing goals clearly. Be sure to review your metrics and collaborate on possible improvements.

6. Thrive Internet Marketing Agency

What It Is: Founded in 2005 and considered to be a veteran in the digital marketing service sector, Thrive positions itself as a strategy-first agency, serving clients across the United States, the United Kingdom, and Canada.

Key Details

What They Do: The agency promises sustainable success through its blend of social media, PPC, web, e-commerce, local SEO, and reputation management services.

Who Is It For: SMBs, including startups and franchises, that focus on building their online reach and enhancing customer retention. 

Best Feature: Provides brands with location-specific marketing content to enhance reach and improve online visibility across borders.

Pros  Cons
  • Supports scalable, localized marketing campaigns, which are sought after among franchises
  • Clear and transparent collaboration with assigned teams
  • Allows for tailored marketing strategies that align with their clients’ growth objectives.
  • As a legacy brand, the agency charges higher fees that may exceed the budgets of most SMBs.
  • Requires intensive access to client resources
  • Results may not be immediate, as campaigns may take a longer time to deliver impactful outcomes.

Pro Tip: If you’re looking to expand your brand’s physical presence, use Thrive’s expertise in building localized content and community-building.

Endnote

The problem: Building a marketing strategy for SMBs requires not just investments in time and money. It also requires experience and expertise in each channel that’s involved. 

Key takeaway: Choosing a capable digital marketing agency will depend on your long-term and short-term goals, while also considering your budget. It matters to pick one that delivers the best value in terms of cost, outcomes, and convenience.

Next steps:

  1. Reach out to the agencies listed above and request quotes for the same type of service you require (for example: email marketing)
  2. Define your goals and request case studies to serve as your reference. 
  3. Request for an initial consultation and check if you could personalize the service based on your budget and main priorities.

Frequently Asked Questions

1. What is a Digital Marketing Agency?

A digital marketing agency is a company that supports the online marketing efforts of businesses. It provides creative and technical expertise in terms aimed at increasing a brand’s online visibility, engaging potential customers or users, improving a brand’s search engine ranking, and enhancing brand authority, among others.

2. What Benefits Do Small Businesses Get from a Digital Marketing Agency?

Most small businesses may lack the resources and talent needed to build their promotional campaigns from scratch. According to this Medium article, small businesses could spend up to 12% of their annual gross revenue on marketing. That percentage could be even higher in highly competitive industries where big brands could spend thousands of dollars to outrank newcomers on Google and social media platforms like Facebook and Instagram.

Considering the complexity of building a digital marketing team, a small business can turn to an agency for access to the skills, tools, and creativity it needs to obtain a competitive edge. Because the agency already supplies an in-house marketing team, a small business does not have to spend time and money recruiting the right people and preparing a new space to accommodate them.

3. What Services Does a Digital Marketing Agency Provide? 

Digital marketing is a broad field comprised of multiple sub-areas, with most agencies specializing in one or more of the following:

  • Social media marketing
  • Web design and web development
  • Online ads (Google and social media)
  • Search engine optimization
  • Graphic design
  • Email and SMS marketing

Some agencies may offer content marketing services that encompass content creation and distribution across these channels, while others can help small businesses fine-tune their branding. 

4. How Much Does a Digital Marketing Agency Charge?

There is no standard pricing structure applicable to all digital marketing agencies. Rates may depend largely on the level of quality an agency is capable of delivering, as well as its experience and seniority in the industry.

The cost may also vary in terms of a business’s needs and the complexity of its goals. For instance, an agency handling a small business’s social media pages may charge up to $50 per hour for four hours per day. The rate includes tasks such as content creation and distribution, customer engagement, and analytics tracking.

For small businesses aiming to fast-track their growth, they could spend up to $10,000 in monthly retainers for full management of their digital presence, with extra charges for projects such as app development and AI integration. 

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About the Author: Penelope Klein

Penelope brings strong curiosity and a clear voice to the Delivered Social team. She has a deep interest in journalism and loves using it to shape effective marketing content. She travels often and likes the energy of new places. Las Vegas is her favourite holiday spot because she enjoys the buzz of casinos and the fun of slot machines. Dubai is her top destination for regular trips and she draws a lot of inspiration from its mix of modern style and global culture.