Why Your Business Should Upgrade to a Responsive Web Design in 2018

Once you’ve built a business,  you’ll need to engage in some promotions to reach the general public. Promotional activities are essential for any company because a business can’t proceed or achieve its goals without reaching its targeted audience. In recent years, due to the advancement in technology, traditional promotional methods have dwindled in prominence, to be replaced by digital and electronic promotional methods. In this modern age, businesses can get popularity in no time just by maintaining their website correctly.

The aim of this blog is to convince you that responsive web design is absolutely essential. A responsive site can accommodate and alter the display of the website according to the screen size of the device. The opposite of this is a static website, which stays the same size regardless of the device it’s being viewed on. Here are five reasons why, if you haven’t already, you need to upgrade to responsive web design in 2018…

1. Enhance user experience

In this technological era, ninety percent of people use smartphones. It is the latest research that most of the internet users conduct searches through their smartphones, iPhones or tablets rather than the traditional PC or laptops. People do so because smartphones are handy to carry and they can get any information at any time through the use of their smart devices. Thus maintenance of the responsive website is essential to enhance the user experience. The user feels satisfied when the content of the site displayed accurately. In short, responsive web design enables the business companies to maintain the user-friendly website.

2. Boost the traffic to the website

Search engines maintain the list of search results according to the search query entered by the internet user. The search engine keeps websites which have better SEO and back-links at the top end of its search results. With SEO, search engines consider the responsive site as a ranking factor. So, a responsive website will give you an opportunity to keep your website in the top ranking area to generate the maximum traffic organically.

3. Efficient and precise management of the website

It is the primary flaw of the static websites that they can’t fit according to the screen size of the device. On an unresponsive site, the visitors have to move the content through the movement of their finger, and sometimes the content of the website gets hard to find. Internet users or visitors of the website will click away to other websites without wasting their time. On the other hand, responsive websites maintain an efficient aspect ratio and adjust the display of the site. Navigation links, buttons, social media sharing icons and everything else on your website will be far more visible and user-friendly on a responsive website.

4. Easy access to social platforms

People conduct searches through their smartphones and appreciate responsive websites. If a user likes the content of your site and finds it easy to locate the social media sharing buttons, they will be far more likely to share your content to their social accounts. So, with a responsive website, you will probably see a boost in the number of social shares garnered by your website.

5. Increase sales and ultimately boosting annual revenue

These days, due to the popularity of the internet and smartphones, most people prefer to buy products through online platforms. A website is the most common source of online purchasing. The more responsive your website is, the simpler it will be for online shoppers to choose their desired products and to add them to the shipping cart. If people feel confident navigating your site due to its responsive nature, they will surely feel more comfortable reaching for their bank card to make a purchase.

A responsive website is a crucial element for the promotion and growth of the business, then. Although the cost of the responsive site is a little bit high as compared to the static one, practically, a responsive website will return money in the form of profit. Your spend will easily be justified by the influx of revenue.

Author Bio: Jessica Watson has been writing for websites and blogs for four years now. Her interests are business, finance, technology, and social media. Currently, she is associated with Aurion business setup in Dubai agents.