A LinkedIn company page is your business’s official home on LinkedIn. It sits separately from your personal profile, carries your logo, description and website, and lets people follow your business, see your jobs and read your updates. Setting one up is free and takes about 15 minutes if you have your logo, banner and description ready.

The setup is the easy part. The real value comes from filling every section properly, posting regularly and getting your team and contacts to follow. Below we walk through creating the page step by step, the image sizes to use, what to post first, how to invite followers, when a Showcase page makes sense and the mistakes we see most often.

You need a personal profile before you can create a page

LinkedIn pages are managed by people, so you have to be logged in to your own personal LinkedIn profile to create one. Whoever creates the page becomes its first super admin (the person with full control, including adding other admins).

A few things to sort before you start:

• Use a real, established profile. LinkedIn may block page creation from brand new profiles or ones with very few connections. Use the profile of a director or senior team member rather than creating a fake “company” profile, which breaks LinkedIn’s rules.
• Check a page does not already exist. Search for your business name first. Old pages are often created automatically when staff list your company on their profile. If one exists, you can request admin access rather than starting a duplicate.
• Have your assets ready. Logo, banner image, a short tagline, a longer description, website address, industry, company size and address.

How to create a LinkedIn business page, step by step

LinkedIn moves its menus around from time to time, but the process has stayed broadly the same. On desktop:

1. Click the For Business icon (the grid of squares) in the top right of LinkedIn.
2. Scroll down and choose Create a Company Page.
3. Pick the page type. For most businesses this is Company. The other options are Showcase page and Educational institution.
4. Enter your name, then choose your LinkedIn public URL (linkedin.com/company/yourname). Keep it short and matching your brand, as it is awkward to change later.
5. Add your website, industry, organisation size and organisation type.
6. Upload your logo and write a tagline. You can watch the preview update on the right as you go.
7. Tick the box to confirm you are an authorised representative of the business, then click Create page.

That gets the page live. LinkedIn’s own guide to creating a LinkedIn Page is worth a look if anything on screen differs from the steps above.

Fill in every section, because half-finished pages look abandoned

Once the page exists, LinkedIn takes you to the admin view. This is where the page goes from a placeholder to something worth following. Work through each part of the edit page:

Tagline

The short line under your name. Say what you do and for whom, in plain words. “Accountants for construction firms in Surrey” beats “Excellence in financial solutions”.

About (overview)

You get up to 2,000 characters. Open with what you do and who you help, because only the first few lines show before people click “see more”. Then cover your services, where you work, what makes you different and how to get in touch. Use the words your customers would search for, as LinkedIn and Google both read this text.

Details and locations

Add your website, phone number, year founded, specialities and every office address. Local addresses help people in your area find and trust you.

Custom button

Choose a call to action button such as Visit website, Contact us or Learn more, and point it at the most useful page on your site. Contact us is usually the strongest choice for a service business.

Logo and banner sizes

Blurry or squashed images are the quickest way to look unprofessional. These are the sizes to work to:

Image	Recommended size	Tips
Logo	At least 300 x 300 pixels (400 x 400 works well), square	Use a simple version of your logo that still reads at small sizes. PNG or JPG.
Cover (banner) image	1128 x 191 pixels	Keep text away from the bottom left, where the logo overlaps on some screens. Check it on mobile.
Image posts	1200 x 627 (wide) or 1080 x 1080 (square)	Square and portrait images take up more of the feed on phones.

Your banner is prime space. Use it for a clear statement of what you do, a current offer or a photo of your team, not a generic stock skyline.

Your first posts set the tone

Before you invite anyone to follow, publish three or four posts so the page has something to look at. An empty page asks people to follow on trust. A good starter set:

• An introduction. Who you are, what you do and who you do it for, with a team photo.
• A useful tip. Something genuinely helpful from your area of expertise.
• Proof. A recent project, a client thank you (with permission) or an award.
• People. Meet a team member. Posts featuring real faces tend to get more reactions than polished graphics.

After that, aim for a steady rhythm you can actually keep up, such as two or three posts a week. Mix formats: images, short videos, document posts (PDF carousels people swipe through) and the occasional poll. Reply to every comment, as early conversation helps a post reach more people.

Inviting followers is the fastest early win

New pages start with zero followers, so the first job is getting the people who already know you on board.

1. Ask your team first. Get every employee to follow the page and, importantly, link their job on their own profile to your company page. That puts your logo on their profile and adds them to your People tab.
2. Use invite credits. From the admin view, use Invite to follow to invite your first degree connections. Pages get a monthly allowance of invite credits shared between all admins. It has historically been 250 a month, but LinkedIn has been changing this for some pages, so check the balance shown in your admin view. When someone accepts, the credit comes back to you.
3. Add admins. More admins means more personal networks to invite from. Each admin can use the shared credits to invite their own connections.
4. Promote it elsewhere. Add a LinkedIn link to your email signature, website footer and newsletter.

Showcase pages are for distinct parts of the business

A Showcase page is a child page that hangs off your main company page. It is meant for a brand, product line or division with its own audience, such as a training academy within a consultancy, or a separate retail arm of a manufacturer. Super admins can create one from the admin tools menu on the main page.

For most SMEs, one company page is enough. Showcase pages split your followers and double the posting workload. Only create one if a part of your business genuinely talks to a different audience and you have the content to keep it busy.

The mistakes we see most often

• Creating a personal profile for the company. It breaks LinkedIn’s rules, cannot be followed properly and can be removed. Use a company page.
• Leaving sections blank. No description, no website, no banner. It signals that nobody is home.
• Only one admin. If that person leaves, getting access back can be painful. Always have at least two admins.
• Posting sales messages only. Constant “book now” posts get ignored. Lead with useful, human content and save the hard sell for occasional posts.
• Posting then disappearing. Five posts in week one followed by silence for months does more harm than a slow, steady pace.
• Ignoring comments and messages. Turn on notifications and reply quickly.

Growing the page takes people as well as posts

On LinkedIn, people engage with people more than logos. The pages that grow fastest have staff who share, comment on and react to company posts from their own profiles. A few habits that make a real difference:

• Get the team involved. Ask staff to reshare key posts with a line of their own thoughts rather than a bare repost.
• Use the Analytics tab. Check which posts get the most reactions, comments and new followers, then make more of those.
• Post your jobs. Job posts bring in visitors who often follow the page.
• Comment as your page. Admins can comment on other posts as the business, which puts your logo in front of new people. Keep it helpful, not promotional.
• Consider a small ad budget. LinkedIn’s follower ads and boosted posts can help, but get the organic basics working first.

If you want this handled for you, our social media management team can set up, write for and grow your LinkedIn page alongside your other channels.

Related reading: How LinkedIn Showcase Pages Can Boost Your Brand’s Visibility and How to Create a Powerful LinkedIn Content Strategy for Lead Generation.

Frequently asked questions

Is a LinkedIn company page free?

Yes. Creating and running a company page costs nothing. You only pay if you choose to run LinkedIn ads or buy Premium features.

Can I create a LinkedIn company page without a personal profile?

No. Every page must be created and managed by a real person’s LinkedIn profile. Your personal details are not shown on the page itself.

How do I add another admin to my page?

From the admin view, go to Settings, then Manage admins, and search for the person by name, then choose their role. Super admins have full control, while content admins can post and manage updates but cannot change admin settings.

How long does it take to grow a LinkedIn page?

It varies a lot by industry and how active your team is. Inviting your network and posting consistently will usually show steady growth over a few months, rather than overnight.

Get your LinkedIn page working for your business

A well set up LinkedIn company page builds trust with every prospect who checks you out. If you would rather spend your time running the business, Delivered Social can build, manage and grow your page as part of our social media services. Get in touch and we will take a look at where you are now.