Marketing

If you really want to catch the attention of your target audience you need to power up your content and marketing efforts. Marketers are working on perfecting the content because they realize its importance. You shouldn’t be the one missing out on this trend. While you...

Looking to refresh your approach to Instagram completely? In a similar way to getting writers block, we have met so many people through our Social Clinics who get 'Instagram block'. From struggling to choose what image to post or what caption to write, Instagram can be...

The last few years have seen a real convergence of disciplines as traditional barriers blur.  PR, communications, and marketing become increasingly aligned with a sharper focus on content and narrative than ever before. For practitioners, this means being multi-skilled and - if possible - being...

It’s predicted that in 2019 there will be over 2.7 billion global social network users. Yet social media can be daunting. As a recent beginner who has tentatively dipped her nervous toe into the massive world of social media, it comes with its own language,...

Hey guys Now you may have taken a look at the title to this and thought 'what gives her the right to write something like this?' And tbh if I was you I'd probably be thinking the same...

Is your business a true brand? If it has no story, then perhaps not. Storytelling is now an essential part of business, and it isn’t something you can afford to overlook. Why is this? Well, it comes down to two factors: competition and visibility. Firstly, there...

The way businesses get their messages out there has changed dramatically over recent years. While it used to be common practice to put a press release together and get it published in the media a few days later, today there’s no guarantee anyone will even...

Marketing is a huge topic that can seem overwhelming when you first get started. If you’ve recently started your own business, or you are planning to spearhead the marketing strategy for your employer, you may be wondering where on Earth to start. While there are literally...