There are so many ways you can make your website a better place to shop. From having a cohesive web design that implements concise wayfinding that direct visitors to your products, all the way to having effective plugins that create a user-friendly experience.
While you can find an infinite amount of advice on how to approach making your website a better place to shop, there are only a few that actually work. Utilizing the WooCommerce Plugin is an excellent asset to any shop based website.
Want to find out more? Then watch this Social Snippet from our Head of Web, Sasha, where she gives you 3 top ways to use WooCommerce. Next, continue reading, to learn even more top tips on how to make your website a better place to shop through using the WooCommerce Plugin. These will undoubtedly bring you some exceptional website results…
01 Reaching a wider audience
For starters the website Plugin is free! Which makes it accessible for big and small businesses. Whether you are just starting out or looking for a change, WooCommerce is a great asset for improving the shopping experience on your website. You can use the plugin to sell a wide variety of products from physical products all the way to digital products such as subscriptions or events. Which means you can gain access to a wider target audience, or perhaps even enter a niche market.
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02 Separating your shop’s products
You can even set up categories and display a Stock Count feature, through using WooCommerce. This makes a website a much easier place to shop. This allows you to separate your products, thus making it easier for customers to navigate through commodities available. On top of this, adding the number of stock items is a great way to encourage viewers to make a purchase. They will be able to see how much is available, therefore making it feel more exclusive.
WooCommerce can make your website a better place to shop
03 Better shop product descriptions
The way you display your products is vital to making your website a better place to shop. WooCommerce helps to display key details of products, through having a variety of display options. There is sure to be one that works best for your business and products.
04 Improve your shops SEO
Improving your website’s SEO (search engine optimization) is vital, to create an intuitive shopping experience. It is a great way to raise your incoming website traffic. WooCommerce is a brilliant tool to use for this. Through adding keywords to product descriptions, it will make those products more likely to pop up in people’s search engines. Therefore helping to direct more traffic to your website and as a result, gaining a potential increase in sales.
05 Better shop imagery
Including at least one image of each product is essential, to make a website a better place to shop. Think about it. Few people are likely to buy something that they have not seen. Even so, adding at least one image is the bare minimum you should do. WooCommerce enables you to set a featured image as well as multiple photos of each item set in an interactive gallery. By having multiple product images it allows customers to form a better idea of what you are selling.
06 Style of shop
With WooCommerce there are so many options to improve the way customers can interact with your shop. Paying attention to the styling functionality of your shop can pay dividends. For example, having different interactive functions such as a shopping basket that lets users view what is in their basket.
07 Showcase Your Reviews
Showcasing product reviews is another great you can improve your shopper’s experience. Having this visible on your products this can increase your sales margin. A lot of online shoppers these days like to look at product reviews. They add a sense of security for customers as they get an outside source of information to indicate what the product is really like.
In conclusion, adding WooCommerce to any e-commerce website is certain to help make your website a better place to shop. It makes selling and keeping track of stock much easier. Helping to improve the overall experience for you and your customers
Want to learn more about running a successful business? Then take a look at one of our other blog posts. Also, don’t forget to subscribe to our YouTube channel for all of our latest helpful Social Snippets!
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About the Author: Francesca Donaldson
