If you have a business and need marketing assistance, there are plenty of agencies that would love to help. But how do you choose which one to go for? Even if you’re not located in a big city such as London, the marketing agencies there still often appeal. They seem glamourous, with big names and heaps of talented staff. But are these big agencies really the right choice for your business? In this blog post, we’ve put together six of the top reasons why local digital marketing agencies may be a better choice for you!

If you’re located in a smaller town, such as Guildford– like us!- there are still great digital marketing agencies out there who can deliver the results you need to an amazing standard. You just might not have heard about them as much as the big names! So, here are our top reasons why you should consider local digital marketing agencies, no matter what your business does or how big or small it is…

Local digital marketing agencies understand the local market

Firstly, we think the top reason why you should consider local digital marketing agencies for your business is that they know a lot about the specific market. Simply from working in the local area, with plenty of businesses who are there too, they will have picked up a great knowledge about what customers want, how they respond best to marketing, and more. If you’re trying to target local consumers, what more could you want?

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Furthermore, not quite sure who you want to target with your business? Local digital marketing agencies will still be able to help! They can help you come up with a targetted plan. It will make the most of local audiences who should connect with your business better if they know you operate in the same area as them! By having a plan in mind of the audience you want to appeal to, local or not, your chosen digital marketing agency will help you get your marketing content spot on.

They may have specific ideas for your area

Following on from this, another great benefit to hiring local digital marketing agencies is the fact that they could have marketing ideas specific to your area! As they know the market so well, they will also know what tends to work and what doesn’t. For example, with their knowledge of the area and what’s going on, they might be able to suggest events, networking groups, or shows that your business should attend to raise your profile. An agency based far away would probably not be able to do that!

Even better, do you want to do targetted ads on social media? The agency’s knowledge of the local area and its consumers will help you to target these in the most effective way. If you live in the area, you probably know it quite well yourself. But unless you’ve spent time working with businesses and consumers who also live there, you probably don’t have the knowledge to implement these local marketing strategies yourself. That’s where talented local digital marketing agencies come in, and it’s definitely one of their strong points.

You can meet them face to face

One of our favourite things about hiring local digital marketing agencies is that you can meet them face to face with minimal effort! If you’re just down the road, we’re sure that they’d love for you to come in and discuss your marketing needs. This way, you can build better relationships with them. You can find out more about each other, which will help them endlessly when coming up with your digital marketing strategies. Plus, it will feel a lot more personal if you get to know your marketing agency face-to-face. You will feel more comfortable talking to them and they will feel the same about you too! Communication is key when hiring a marketing agency, so this is truly an amazing benefit.

In fact, meeting our clients face-to-face is one of the things we pride ourselves on at Delivered Social. We meet nearly every client in this way before we begin working with them, through our unique Social Clinics! It really helps us immerse ourselves in their businesses and get to grips with what they need. No matter where you are, your local digital marketing agencies are sure to feel the same way. After all, it’s what we think sets us local agencies apart from the big names!

Local digital marketing agencies make recommendations easy

Want to take on the services of a digital marketing agency? Are you wary to do so without hearing from someone else first? This is another reason why we love local digital marketing agencies. The majority of their clients are likely to be local too. Which also means they’re local to you! So, it’s a lot easier to be put in touch and find out what they think about the agency’s services.

A good agency that is proud of their work will be more than happy to put you in touch with some businesses that they’ve worked with before. Take advantage of this feature of local digital marketing agencies and really make sure that you’re using the right one for you.

They have plenty of local connections

Furthermore, a local digital marketing agency’s network of local businesses can help you in ways beyond simple recommendations! They will know of a whole host of local businesses, even if they don’t work with them directly. And, some of them you may not have heard about before. So, if they know someone who you might benefit from knowing, they’re probably able to put you in touch!

So, taking on the services of a local digital marketing agency is a great way to expand your local network as well. You never know who you might meet and what they may be able to do to help your business! Plus, even just knowing other business owners in the local area is great for having a sense of community. You can share the good and the bad with them, and help each other out! Hiring a local agency is a great way to get there and join a community of like-minded people.

Local digital marketing agencies are often smaller

Finally, a really good benefit of local digital marketing agencies is that they tend to be smaller and more tight-knit than the big name, big-city agencies. This can be helpful for your business in a variety of ways! Firstly, it means that the service they offer is likely to be more personal. They’ll be willing to give you a lot more individual attention because, simply, they tend to have fewer clients. This means that you get a better service and hopefully better, more tailored results. And, as mentioned above, they will hopefully be keener to develop relationships with you that are effective for your business and last.

Another benefit to smaller local agencies that can’t be ignored is cost. They tend to be a lot cheaper for various reasons. For example, their rent being less and their staff costs being lower. So, this is a perfect situation, especially if you’re a small business that is just starting out! You’re also more likely to be able to talk to your account managers, team leaders, or even the managing director quickly and directly. This is a service that big agencies usually just can’t offer!

So, as you can see, there are plenty of reasons why choosing local digital marketing agencies can benefit your business. As a local agency in Guildford ourselves, we know a bit about the benefits that agencies like us can bring!

If you’re local to us, we’d love to help you with all your digital marketing needs. From social media and web design to videography and creative design services, we offer an all-encompassing range of digital marketing services! Why not book in for a FREE Social Clinic where we can discuss where your digital marketing needs and go from there. Book in the best time for you on our calendar here. Want more free hints and tips? Subscribe to our YouTube channel!

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