If you have a business in Guildford, you may be looking for some new ways to get it out there to people in the local area. At Delivered Social, we love to get ourselves out there and get involved with everything we can. Along the way, we’ve picked up some ideas for advertising in Guildford and, we think your business could benefit from them too! We’ve put them together in this blog post, so have a read and see what tips you can pick up! Plus, most of them are very low cost, which is always a bonus…
CSR is amazing for advertising in Guildford
Firstly, if you want to do some advertising in Guildford that does good for the town and its people as well, we couldn’t recommend CSR highly enough! CSR stands for Corporate Social Responsibility. In essence, it means any work you do for the benefit of charities, the community, the environment, and so on. There are so many CSR opportunities that you can get involved in. It could be as simple as coming up with a strategy to get recycling with other businesses near you. Or, you could raise money for your favourite local charity in whichever way you’d like!
At Delivered Social, we do a lot of CSR. You can check out our Delivered Social Green site to see all the pro-bono work we do with amazing nonprofit organisations, such as FREE websites! But, we also do quite a bit of CSR work in the local community too. We’re quite well known for our Random Acts of Kindness (RAK) Days, where we deliver small gifts to businesses in Guildford to spread some cheer! We do them regularly, but you can read about our recent February 2020 RAK Day here.
CSR is great because you’re doing something to benefit others while raising the profile of your business at the same time. Others will see what you’re doing and get a good impression of you as a business who cares about the Guildford community, and beyond. So, that’s why it’s our number one tip for advertising in Guildford. There are so many things you can do to incorporate CSR into your business, so there’s no excuse not to get started today!
We’ve found RAK Day to be great CSR!
Get involved around town
Following on from this, another great way to do some advertising in Guildford is to simply get involved around town. In Guildford, we’re lucky that there’s always something going on that is easy for businesses to get involved with. This could be by simply turning up to show your support, donating gifts to a raffle, or entering your whole team into a local event.
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Getting involved in the community is something that we love to do here! For example, we recently got involved in the local Pancake Day Race, which we like to do every single year. While we may not have won (this year at least!), it’s always good to simply take part! The race is put on by the Charlotteville Jubilee Trust. This year they chose Real Change Guildford as their charity to support. You can read about the race on Real Change Guildford’s website here.
Doing this is another great way to raise your profile in the local community. By simply being present at local events, people will come to know your name and what your business does. Plus, it’s always fun and is a great way to meet others in the community, so it’s really a no-brainer!
Local magazines provide opportunities for advertising in Guildford
Next, getting your business in local magazines is another way to get some advertising in Guildford done! There are plenty of local magazines that either focus on Guildford specifically or the wider Surrey area. Either option is great to get your name out there to people who live or work in the same area as you. Plus, you’re sure to find one that is a good fit for your business, whether it focuses on business, community, lifestyle, or something else.
We’ve been featured in the local magazine, Surrey Business Magazine, a couple of times. We submitted articles that would be relevant to the magazine’s audience, as well as making them more aware of who we are and what we do. You can read our articles in Issues 19 and 22 on the Platinum Publishing website here.
However, you should bear in mind that it will often cost to feature in a local magazine. So, if you’re looking for free advertising in Guildford ideas, this may not be the best option for you. However, the cost may be lower than you think, and it really does help to get your business out there to a targetted audience who may be genuinely interested in what you have to offer.
Host a competition
If you want to do some advertising in Guildford in conjunction with other local businesses, hosting a competition is a great way to do it. You can share your competition on social media. So, it should boost your follower numbers there as well as advertising your business. Simply get people to like and follow your page and tag some friends to enter! A good idea to get other businesses involved is to host the competition in conjunction with them. For example, you could host it with a local beauty salon, giving away a treatment there on top of your businesses prize. It’s a great way to build relationships with other Guildford businesses while also building awareness of your brand. Sidenote- if you want to help get your brand out there even more, have you thought about branded chocolates?
If your aim to host the competition on your own, that works too! Try and get as many people as possible to share your competition on social media to get the momentum going. In the past, we’ve hosted several competitions, for example, to give away free websites or other services. It tends to be a great success and we get a good amount of entries and new likes and followers as a result. So, if you want to do some advertising that helps to boost your social media, you can’t go wrong with hosting a competition.
Networking can be your friend for advertising in Guildford!
We’ve found networking events to be an effective way of advertising
Finally, our next tip for advertising in Guildford is networking! There are plenty of networking groups and events out there to choose from, so you’re sure to find one that fits you, your business, and goals. Networking is good because you’re able to meet other like-minded individuals. And, you never know who you might meet who may be able to benefit from your products or services!
At Delivered Social, we frequently attend local networking event, Surrey Event Professionals. We find that it’s a great event for getting to know other local businesses. We see the regulars each month, but also new people every time. It’s also an opportunity to showcase our services to the type of businesses that would benefit from them. As a result, we get more business! So, we would really recommend trying out a few networking groups in the local area to see which ones are the best fit for you.
We hope that you found this blog post helpful and have picked up some tips for advertising in Guildford! Want us to help with more tips, for anything to do with digital marketing, or websites? Why not book in for a FREE Social Clinic here? We always love to help local businesses!
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